Website Development Project
The project will consist of 5 different lead generation websites.
The site will be in the style of a “Click-Through” marketing site. The concept of a click through site is that the user lands on a landing page that is designed to motivate the user to click through to the target page and complete the call to action. In this case, fill out the lead capture form.
The color scheme, copy, images will be different for each site but will all have the same layout template. Each site will have its own domain name. The site navigation should accommodate 3 - 5 pages.
Websites should also be formatted for mobile devices.
CMS - The sites must exist in a CMS platform and be easy for non technical personnel to manage. More specifically, the management of copy and content changes need to be easy to perform.
A-B Testing - The sites should allow for A-B testing of different landing page designs, copy and strategies.
Google Analytics - Each site will have its on Google Analytics used for monitoring and reporting on site traffic.
SEO- Each site will be SEO friendly and expected to rank highly (1st page - 1-3) for specific terms.
Lead Capture Form - Each site will include a lead capture form that sends all collected data to a database. The database will be a separate project. This form needs to be setup in a way that allows for management of one form for all sites. If changes are made to the form, they are reflected on every website.
The attached file is a good example of what the expected design will include.