We are a boutique marketing agency and we need an experienced SEO expert to do analysis of a website and elaborate a recommendations summary report as how to improve the website SEO results.
The objective of this project is to find a reliable outsourcing partner to handle our increasing demand for SEO services, so this is a trial job to evaluate SEO analysis skills and competency.
Search Engine Optimization Deliverable Overview Minimum (NOT LIMITED TO. You can add additional information that you may consider relevant and important for the SEO result).
1) SEO Quality Analysis: Overall score of the website optimization for search engines.
2) Online competitor analysis:
a) Comparison of the site against top online competitor identified by SEO tools including quality score.
b) Evaluation of top key word rankings presented in a 4 column data analysis:
- The source of the search referral traffic
- Search referral term
- Page receiving traffic from the search referral term
- The key word that the page is actually emphasizing in title, Hx headers and through page repetition
c) Comparison of top 10K inbound links.
3) Technical SEO Analysis: Analysis of website usability and adherence to webmaster standards ([url removed, login to view] / W3C Best Practices / Readability).
4) On Page SEO Analysis: Analysis of the SEO factors in the HTML content of the website, including title tags, image tags and headers.
5) SEO Historic KPI report
The example website to be used is: [url removed, login to view]
The deliverable should be a document with SEO recommendations and next steps action plan after each issue, with explanation of how it is going to impact the website SEO future results. Only withe hat SEO tactics proposals will be considered.
Please specify the hours required for the completion of this task and delivery date, so we can have a clear view of the proposed overall time required to complete the task.