Website Design + Viral Campaign Hi Performance Aftermarket Automotive;
STAGE 1: WEBSITE DESIGN AND SEO; This is for a Hi Performance 500 Horse Power Engines Shop catering to speedsters, street racers, drag racers hot readers.
Part A: Conventional hierarchy, but with imported related and non industry related content such as performance data, engine components description, units conversion calculators such power, force, temperature, etc, as well as general content like weather, world time, breaking-news, Tech-news, car and web search, etc.
Part B: HOW-To articles and video clips, user input and discussion, user subscription, calendar of upcoming industry events, shows (like SEMA), FAQ, Click-to-call,
STAGE 2: MARKETING;
Part C: Viral Campaign: CRAIGSLIST, MYSPACE, YOUTUBE + FREE CLASSIFIEDS
Craigslist: Design and post ads using the best Craigslist posting software strategically bring in targeted prospects to our site. YOU MUST be an expert in Craigslist ads and be creative in varying ad copy, and placement in different headings and categories; (i.g..”for sale”, “Services =>Auto”,
MySpace: I want a MySpace Profile created -using attraction marketing and "my-story" marketing... consistently add friends without getting the account banned. This should be linked to YouTube as well. The MySpace should also be able to capture prospect information through a "subscribe form" of some sort. The person should also be able to send out bulletins on a daily basis.
YouTube: Drive visitors to our various HOW-TO videos, Drag-races and story-telling videos; we will provide all the clips per your technical specifications (resolution, fps, compression, duration). These viewers will be expected to click on the link to go to our site..
Results I am looking for:
Craigslist: 200+ visitors a day from Craigslist ... with traceable increasing trend
MySpace: 10,000 friends by the end of the month - not just random but real targeted car performance speed loving prospects that will at least be checking out our page and potentially visit our website for a closer look at our modified engine packages.
YouTube/Video Sites: I don't know how you are going to do this...but I know there are people out there that can do it. I want 100,000 views or more on my video as well as get multiple honors by the end of month 1.
In your PM YOU MUST SET & COMMIT TO A GOAL WHICH YOU CAN ACHIEVE, A REALISTIC GOAL PER YOUR CAPABILITIES AND EXPERIENCE you are ALSO welcome to suggest more avenues of marketing that you’d consider effective; you must be able to provide samples of your performance with other similar sites and / or campaigns.
WE WILL REQUIRE A NEAR-REALTIME FEED OF TRAFFIC STATISTICS.
Thank you for bidding. We’re looking forward to your input