Dayne Mari Ltd (DM) will be an online fashion retailer specialising in providing hard to find or up and coming fashion labels from around the world to the UK for women who are fashion conscious and want something that little bit different from what is currently available.
We aim to target women between the ages of 18 and 35 years old, with a middling to high disposable income. Our customer is most likely to live and work in urban areas.
Our customers are more likely to be employed in positions where their presentation is a factor i.e. white collar worker. Our customers are more likely to be single, with no children.
We anticipate usage from the regular user who is fashion conscious and identifies the fashion trends, wants something out of the ordinary and likes to buy from trendy boutiques.
Also, we may attract the customer who just wants a one off clothes item, may be for a special occasions and/or a treat every now and again