Website & logo design, Facebook page setup and possibly an online booking and payment system.
I will require the designer to provide a template/s of their idea, then work with me to build an interactive site (if possible) with funnel system to encourage either booking or to request a callback.
Provide your a professional looking site
After first draft draw the information from me to make it more personal to me.
I will require good writing skills from the designer as this is something I'm not skilled in myself. so they will need to chat to me and identify the unique selling points that i have to offer then put then into words and promote via the website.