Dux Industries Ltd
Website Development Brief
With beginnings in 1936, Dux Industries Ltd (DIL) continues to be a leading manufacturer of plastic plumbing products, through both extrusion and injection moulding. Complementary to this manufactured product is a range of imported agency lines of which Dux is the distributor for in New Zealand. Today’s product range can be defined into four distinct categories; Bathroomware, Kitchenware, Plumbing and Drainage. Combined this requires Dux to access both the retail and trade markets. Approximately 60% of our turnover is from our own manufactured product.
A “customer” of (DIL) can be defined as:
© the plumbing merchant
© the DIY merchant
© the Plumber
© the end consumer
© a potential distributor of our product offshore (export)
© our own staff seeking information on our products
DIL operates a wholly owned subsidiary in Australia called Aquadux. Aquadux has warehouse and sales offices in Brisbane (H/O), Sydney and Melbourne. Agents represent us in the remaining states. Aquadux has a similar product mix to DIL, however does not distribute the agency lines of DIL NZ that are manufactured in Australia – here the manufacturer distributes themselves. An example here is Oliveri Sinkware.
Our current website is a text based information resource. It was designed to be navigated using a [url removed, login to view] modem. Adequate then, however no-longer a suitable “first impression” for our customers above.
What are we proud of?
There are many “features and benefits” of Dux that make us fairly unique – both as a manufacturer and distributor. Two NZ examples; firstly our H/O contains R & D, manufacturing and tool room, sales & marketing, national warehouse, accounts and administration. We have the ability to control product right through the chain as our own expertise allow us to problem solve internally, without the requirement to outsource many of the steps in our value chain. Secondly DIL has a warehouse and sales office in Auckland, Wellington and Christchurch allowing each region an ability to total focus on and supply their local customers in full and on time.
What’s been done so far?
A considerable amount of work has already been done in the development of a new site. This includes developing a visual framework (electronic), flash animation and text. This Beta site has links setup already. It maybe appropriate to utilise some of this development into our new site.
We are now in a position to accept quotations for the outsourcing of this work. We require our new site to be functioning by 1 July 2004.
What do we need in a website?
© The ability to link both Dux and Aquadux to “similar” sites, these must be tailored to suit each companies own product mix.
o [url removed, login to view] / [url removed, login to view]
© A site that is easily navigated as well as easily downloaded due to the number of end users who would be accessing our site from home computers
© A modern, welcoming, uncluttered style
© The ability to utilise a “search for”
© Link to Master plumbers and Master Builders websites, ie “Find a Plumber”
© The ability to update the site ourselves (we have MS FrontPage)
© Would like to incorporate a flash animation – but only if home users could download the information quickly
© Clear definitions between traditional website headers, ie Company Profile, Products, Contact Us etc.
© Clear differentiation between the products we manufacture and those we are an agency distributor for.
© Agency line information must be contained within the DIL / Aquadux sites
© A PDF of our brochures must be available to download
© Site could maybe incorporate a theme which in turn could flow on through our brochures
© May need to update photography to give a better image of our products
© Company profile and History timeline to be included
Who do you contact?