Assignment 1 International Marketing:
Introduction of a complete marketing mix of ONE company into TWO different European Markets.
Strategy is to be underlined.
Common and different market conditions are to be discussed and implications on the development of the marketing mix in each market.
Length: 10-15 pages
Individual case study about health care situation, which I will provide.
The analysis should be 5-6 pages long . The document must contain a table of contents as well as an executive summary.
Example of a franchise business in terms of history and strategy. Maximum 5 pages.
Total 25-30 pages