Imej profil MarcinGora
Ahli semenjak 24 Januari 2019
0 Cadangan


Dalam Talian Luar Talian
I have worked for big brands like Yahoo! and Betfair, small brands and start-ups across various business areas: online marketing, media, operations and product. I am an experienced marketer and project manager with a solid track record of engaging with online and offline audiences, creating compelling, creative and relevant reasons for them to visit websites, getting them to stay and buy/sign up, and then come back. I focus on activity and channels that drive cost-effective acquisition, conversion and retention. Managed marketing and operations teams responsible for online brand implementation, customer acquisition and successful development of technical solutions. Main areas of expertise: most things digital, especially acquisition channels, SEM and affiliation programs, social media, online brand strategy, media management and partnerships.
$30 USD/hr
0 ulasan
  • N/AKerja Diselesai
  • N/AMengikut Bajet
  • N/ATepat Pada Masa
  • N/AKadar Ulang Upah

Portfolio Items

Ulasan Terkini

Tiada ulasan.


Online Marketing Freelancer

Jul 2017 - Jan 2020 (2 years)

- Planned and executed SEM and Affiliate campaigns for various campaigns across the EU markets - Carried out continues analysis and campaigns optimization - Responsible for the social media campaign (Facebook Ads) - Managed creative ads development with the creative team and external agency - Responsible for reaching main KPIs goals: ROI, maximizing profit, conversion numbers - Managed partnerships with advertising media networks for marketing campaigns

Sportsbook Operations Manager

Oct 2014 - Jul 2017 (2 years)

- Created and managed the Operations Team responsible for the operations and product innovations - Planned special offers, marketing promotions in line with the strategic objectives - Performed product performance analysis and ensured optimum use of website promotional space - Analysed internal data, key business KPIs and planned promotional actions to reach targets - Carried out continuous product and marketing activities competitors benchmarking

Online Marketing Manager

Aug 2011 - Sep 2014 (3 years)

-Created and managed the international online marketing team -Responsible for B2C digital marketing strategy: SEM, SEO, Affiliation, Partnerships, Social Media and online pricing strategy -Managed strategic and operational activities, defined objectives for each online channel -Hold final responsibility for the numerous strategic projects: online rebranding, new e-commerce platform implementation, increasing market share in the EU market

Media Marketing Manager

May 2009 - Aug 2011 (2 years)

-Managed partnerships with media ad networks for marketing campaigns in the UK, Spain, Italy, Germany and France -Developed media planning strategies for entertainment and finance products -Planned marketing budgets for display campaigns across EU -Developed strategies for new users acquisition -Responsible for monthly campaign performance reporting to the top management -Implemented communication processes between the Marketing and Media teams

European Marketing Manager

Dec 2007 - Jan 2009 (1 year)

- Responsible for new customer acquisition across Yahoo! network for European markets (UK, France, Germany, Italy, Spain -Managed operationally and strategically the media marketing channel across EU -Managed the Yahoo! creative team operations; driving new creative solutions, campaign concepts and brand awareness -Reported on the on-net campaign performance to senior marketing management; suggested top-level creative and performance analysis and optimisation

Online marketing specialist

May 2006 - Dec 2007 (1 year)

-Planned, implemented and optimised on-network media marketing programs to ROI targets -Creative campaign implementation, analysis and optimisation for Yahoo! Mobile, Video and Travel -Analysed user behaviour on the Yahoo! network -Analysed internal data and campaign analytics responsible for optimisation of UK budget by online channel and tactic -Managed SEM accounts for the commercial properties (Yahoo! Travel, Cars, Shopping) -Worked on an affiliate programme for the Yahoo! Personals product


Master’s Degree in Management and Marketing

1998 - 2004 (6 years)

Management and Marketing- Socrates-Erasmus Scholarship

2003 - 2004 (1 year)

Marketing and Management

2001 - 2002 (1 year)


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