Hi. My name is Gareth and I'm a Wordpress/WooCommerce Expert (for 11 years now).
I have worked on many projects for both large multinational corporations and small local florists.
In short, it's a person who can listen to a business owner, observe the nature of their business, and then optimize - or develop from scratch - a solution that makes them more efficient, more popular and happier. It's a person who studies existing and emerging technologies and trends around the clock.
Have a productive day :-)