Content writing is the process of creating written material for digital media, including websites, blogs, social media, and other digital platforms. It involves researching and writing articles, blog posts, product descriptions, and other forms of online content that are designed to inform, educate, or entertain a target audience. Content writing requires strong writing skills, as well as knowledge of SEO (search engine optimization) best practices, to ensure that content is not only high-quality but also optimized for search engines. Additionally, content writers should be familiar with the platform or medium for which they are writing, and be able to adapt their style and tone to suit the audience.