ajkatz

Allan J. Katz is the author of several books on marketing including The Complete Guide to Retail Loyalty Marketing. His copywriting skills and marketing strategies have generated millions of dollars in revenue for his clients worldwide. Allan is a "Certified Professional Innovator TM with a keen insight into identifying business opportunities using strong creative intuition coupled with practical, common sense thinking. His unique blend of analytical idea generation and excellent ability to identify the persuasive triggers that make people buy creates a powerful bond with clients. He is former President of the Direct Marketing Association of Memphis. He presents seminars, workshops, lectures and keynotes on loyalty marketing, problem solving, idea generation and persuasive communications. He served as an adjunct professor at the University of Memphis Continuing Education Program on such topics as The Basics Of Direct Marketing, How To Start A Mail Order Business, Marketing Your Small Business and Problem Solving