I adore designing. Design is interactive in my opinion. I get to learn more about a new client's business, target market, and industry when I work on a new project for them or engage with them. Through these encounters and the various clients I deal with on a daily basis, design builds connection.
The design's balance between art and science, planning and creativity, research and intuition, in my opinion, is its strongest feature. I can exercise both the left and right sides of my brain because I'm a designer. I come from a business background, and while I like the strategic challenge, I felt that there were not enough opportunities for creativity.
Design gives me the opportunity to advocate for the requirements of the company and the user in a much more graphic and empathic way than I could have otherwise. I enjoy the messy process of design, which involves plenty of research and trial and error. Human behaviour has always fascinated me, and I relish the opportunity to discuss it with new people.