Lipton Roadtrip
The Client: Pepsi Co. The Brief: To sample the new Lipton Green Ice Tea in a way, which is memorable to the consumer. The Problem: With such a loud advertising noise most people just take a sample and walk away, don't even remember the Brand a few days later. The Idea: Give the people the opportunity to hang around...and get thirsty. A group travelled around the country and camped out in frequented places, where people could join in badminton, volleyball, football and other fun games. http://youtu.be/c8UU5GJ4OUo Consumer feedback was outstanding. (aprox. two years later local Nestea had a strikingly similar campaign)
About Me
Born in Hungary, raised by grandma until 13 y.o. when moved to Vancouver B.C., Canada with father. I am focused, efficient, accurate and very passionate - always fighting for THE IDEA! My previous employers and colleagues describe me as enthusiastic, fun to be around and very resourceful. I think of myself as an 'idea man' who can write in narrative, expository or persuasive styles, about all sorts of things, in all lengths, to any media, meeting the deadlines. Currently living and working out of Budapest. [login to view URL]
$ 60 USD/hr
NEW FREELANCER!
