Term reports/Major Projects:
§ Business Ethics: Designed a Case Study on Human resource management in Bank Al-Habib.
§ Public Policy and Administration: In-depth analysis of processes in the CBR: cause and effects
§ Financial Management: In depth analysis of the accounts of ORIX Leasing.
§ Marketing Management: Organized the ‘Agents of gaming’ a food and gaming event.
§ Consumer Behavior: Organized ‘FIESTA’ a carnival at Askari III, Developed a detailed marketing plan for SHAN Foods. Also developed Two TVC’s for Shan foods.
§ Media Management: Detailed PR Plan for the Re-launch of a Geo Entertainment program “Yeh Ghar Aap ka Hoa”.
§ Marketing Research: Conducted a Qualitative research project on a clichéd social issue.
§ Research and Report: Qualitative research project for Cupola.
§ Retail Management: Compared and Analyzed 2 major supermarkets of Karachi.
§ Entrepreneurship: Marketed and leaded an innovative, thematic food event at SZABIST.
§ Brand Management: Comparative Brand study on Dalda and Habib Oil.
§ Project Management: Organized and leaded the SZABIST Alumni Re-union 2008.
§ Advertising: Created a comprehensive advertising plan for SZABIST and also developed Print Ads and concepts.
Extra Curricular Activities and Achievements:
§ Possess command over 3 Languages (English, Urdu, Sindhi) and considerable knowledge of Arabic also.
§ Have been an avid Short distance Runner, Badminton and Cricket player. Have also taken part throughout School and University tournaments.
§ Awarded Certificate of Excellence by Pakistan State Oil in recognition of performance during the Internship.
§ Also awarded Best project award by Pakistan State Oil in recognition of the Marketing Plan designed for DEO and CARIENT’s re-launch.
§ Tutoring O/A-level Business Studies, Economics students since 2005.
§ Also involved in import of Archival media(Taiyo Yuden) from Japan for trade purposes.
§ Interests include meeting new people, enhancing my personal relations in the professional environment, contributing on various Hardware and Automobile Forums. Hobbies include Cars, Hardware, Audiophile equipment.