Winter Sale Brochure
This 195mm square booklet was mailed out to around 80,000 subscribers across the UK, giving them access to exclusive discounts on pre-Christmas sales. This particular project was an especially important one, as it went out at the height of the build up to Christmas - Dibor's busiest period. We decided to go for something that would have a sense not only of the festive period, but also feel exclusive and expensive. Christmas discounts can tend to come across as cheap and tacky - this is something I wanted to avoid at all costs. As Dibor's brand is based on a rustic French feel, this also had to be taken into account. I went for a colour scheme of navy, red, cream and light blue. This is archetypal of the festive period, and also gives a nod to a regal, classy character. By choosing this colour, I could also avoid using tacky, tried and tested Christmas elements to make it festive. Go to www.elbowroomgraphics.com/portfolio/winter-catalogue to see in full.