Gauri D.

Stats Quest “A statistical bridge to meet client requirements.” Vision: To assist our client to understand all facets of the data. Mission: To accelerate business value for our clients by providing actionable insights Goal: Strengthening client’s business by empowering them to be responsive to customer needs and the competitive environment. Expertise: •Product/Concept Testing: Pre-launch tests for new products, optimization of the mix for existing products or services. •Usage and Attitude Studies: Market analysis, expectations and business needs, understanding purchasing processes. •Customer Satisfaction Studies: Satisfaction and loyalty analysis, service quality evaluation. •Segmentation and Profiling Studies: Identifying the most profitable customer segment. •Brand Image Follow-up: Brand assessment, market position studies, assessment of fame and image. •Market Evaluations: Estimates of trading area purchase flows. •Promotion Efficiency and Effectiveness: Research into lines of communication. and pre-test publicity; post-launch, measuring impact and effectiveness of communication. •Market Entry Strategies: Which is the potential market? What are the threats and opportunities? In depth assessment of market opportunities.