SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) is the process of improving a website’s visibility on Search Engine Results Pages (SERPs). The higher the website on the SERP for targeted keywords, the greater the amount of traffic to that website. SEO can target different kinds of search, such as image search, video search, and academic search. Most people focus on normal search engines, primarily Google. WHAT IS LINK BUILDING? Google interprets a link from page A to page B as a vote by page A for page B. The more votes/backlinks/inbound links to page B, the higher your rankings will be for your targeted keywords. Anchor text is the labeling of the link as it appears on the webpage. Search engines examine exam the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in Search Engine Results Page (SERP) Rankings of a webpage with respect to any given keyword query by a search engi
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<span>SEO Consulting Home > Search Marketing > SEO Consulting Whether it is on or off-page SEO, many companies prefer to keep operations in-house. Performing search engine optimization in-house does have its advantages. The people who know best about their business are the people in it. Search engine optimization requires exhaustive content creation. This content, either for your website or link building, represents your brand. Some companies insist that they write this content in order to represent their brand correctly. While it might be a good idea to keep SEO in-house, it is i</span><span exttxt=\"mportant that efforts are allocated correctly. Ensure that you are doing the right things and utilizing your resources correctly with SEO consulting services. Help with On-Page SEO Perfecting on-page SEO is vital in order to get maximal SEO benefits from your off-page efforts. If Google is unable to comprehend the architecture of your website, it will not assign the correct value to each page. You must evaluate which pages you want to draw visitors to and figure out the best way to send value to those pages. Help with Off-Page SEO Off-Page SEO, or link building, is what gets you ranked. Even if your site is perfect on-page, it will not be ranked unless other sites link back to you. Much of this link building can be outsourced or done in-house. Here are just a few methods that anyone can utilize to build links: 1. Blog Commenting 2. Forum Participation 3. Article Directory Submission 4. Directory Submission 5. Social Bookmarking 6. Guest Blog Posting Here is one sample on how it is important to consult an SEO expert before using resources towards these link building methods. A client came to us and pitched how his guest blog posting methods were unrivaled. He argued that there was no reason for him to outsource or consult anyone regarding this practice. We were successful in non-SEO work for this client previously so we insisted on him to allow us to analyze his technique. Upon further investigation, we learned that our client was going to blogs one-by-one in search of the contact form. Where no contact form was found, the blog was skipped. We showed our client a few techniques to better his search for contact forms. One method, completely automated, allowed the client to grab the emails of thousands of relevant blogs. Another method, more labor-intensive, highlighted contact options without having to navigate to the contact form manually. Our client was amazed. With just a two hour meeting, we saved him several hours of time each month. I can save you hours of time and thousands of dollars.\" class=\"profile_ext\">... </span>Â <a class=\"profileToggle\" href=\"javascript:void(0)\">Read more</a>
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