Alejandro Viesca is an entrepreneur, self-employed psychologist and coach. He has worked with many local schools as well as national TV networks. He also fancies everything about bikes. Alejandro was in need of good communication material, as well as a way to let his market know about his services and reinforce his brand. After the investigation and exploration processes, a series of corporate presentations we're built for him, based on a small identity system that was also developed at the same project. All the work involving graphical design, strategic branding, marketing and web development (yes, including programming) was made by me. Finally, we ran an eMarketing campaign, which turned out to be very successful. After that, he was booked with presentations and workshops for the next 6 months.