Facebook Ads Managing:
Researching potential audiences through FB's Market Insights
A/B Split Testing - (Headlines, Copy, Gender, Ages, Location & Creatives)
Retargeting Strategies
Creating Facebook Ad Copies
Creating LLA - Lookalike Audiences
Creating Custom Audiences - For Retargeting purposes
Making a Campaign (Engagement, Conversion & Lead Generation)
CBO Campaign Strategy
Bidding Strategy
Scale by reading breakdown to find the right audiences (Location, Gender, Age, etc.)
Creating Creatives (Carousel, Video, Link Ad & Image Ad)
Vertical & Horizontal scaling approach
Read & analyze adsets performance (CPC, CTR, Frequency, Relevant Score, Purchases & ROAS).
Identifying a winning adset & killing a non-performing adsets
Duplicating Winning adsets or ads and Scale it from there
Setting up Facebook Pixel for retargeting
3rd Party Application: Using AdChill to Create Audiences
Customer Support - FB Chat/Email