Jake A.

Facebook Ads Managing:

 Researching potential audiences through FB's Market Insights A/B Split Testing - (Headlines, Copy, Gender, Ages, Location & Creatives) Retargeting Strategies Creating Facebook Ad Copies Creating LLA - Lookalike Audiences Creating Custom Audiences - For Retargeting purposes Making a Campaign (Engagement, Conversion & Lead Generation) CBO Campaign Strategy Bidding Strategy Scale by reading breakdown to find the right audiences (Location, Gender, Age, etc.) Creating Creatives (Carousel, Video, Link Ad & Image Ad) Vertical & Horizontal scaling approach Read & analyze adsets performance (CPC, CTR, Frequency, Relevant Score, Purchases & ROAS). Identifying a winning adset & killing a non-performing adsets Duplicating Winning adsets or ads and Scale it from there Setting up Facebook Pixel for retargeting 3rd Party Application: Using AdChill to Create Audiences Customer Support - FB Chat/Email