JK White Cement-2
This was for a contest. The client was JK White Cement. Challenge: The main challenge here was to emphasize strong enough on the "specific"distinction between the regular cement and white cement. Based on the market research, there wasnt infact a much bigger advantage of using white cement apart from the fact that it was aesthetic and was more refined. So had to bring some context to white cement somehow. Focused on why white is a royal choice.