It's an obvious point in portfolio-building that's worth reiterating: only show work that you know you can replicate in future projects. This point can save a freelancer from getting in over their head on a project when they promised to deliver on something outside their ability. If you're a copywriter, showcase your best copy; don't throw in projects from that one time you designed a website on the fly for a client. One time projects that overextended your resources as a freelancer should not be advertised as the norm in your portfolio. To do so invites the possibility of a job you that you may not be competent to overtake, which could initiate a host of problems you'd be better off avoiding.
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