ontargetindia

Mission: Our mission is to help customers achieve their marketing objectives most cost-effectively to get the greatest returns on their marketing spend. Vision: Our vision is to be the leading online marketing solutions company known for our commitment to delivering results for clients. Brief about the company: We are an Indian marketing company affiliated to a Private Ltd company at Singapore, was founded in August 2006 to help clients • Acquire and convert more customers from existing and new markets • Generate visibility amongst target audience and all key stakeholders • Position themselves appropriately in their respective domains We provide integrated, cost-effective marketing solutions and consultancy for businesses. We do this primarily by leveraging cutting-edge online marketing techniques, including search engine optimization (SEO), paid search engine marketing (PPC) and online PR. The company also provides offshore support for execution of online marketing, content creation and processing, web design & development for small to medium businesses. A results-driven and performance-oriented company, we take immense pride in thoroughly understanding client goals, devising and executing custom marketing strategies to deliver utmost satisfaction to the customer. Our Strengths: Our mantra to delivering on our commitment: Plan, Process, People & Price. We listen. We connect. We know the right questions to ask to uncover the message that needs to be communicated. Our professionals, with their proven expertise and more than two decades’ collective experience in all facets of online marketing, give us the much-needed edge in understanding customer goals better. This perfect understanding of customer needs helps us formulate and execute the right strategies cost-effectively almost like an extended marketing department of our client organizations. Our Services: 1. Organic Search Engine Optimization • Optimized content writing and updates to the website • Technical and structural modifications / revamping to make website search engine friendly. • Offsite Marketing – Build in-bound links through free and paid directory submissions, one-on-one links form relevant websites, article writing and distribution 2. Paid Search Advertising on Search Engines • Keyword Research: o Analyzing and researching the best possible keywords for your organization based on their usage amongst the target audience. • Campaign Management o Campaign Set-up o Geographical targeting and set-up o Targeted time management (based on when users search) o Initial Bid set-up o Position Set-up • Bid Management o Bid Management and allocation based on keyword performance o Monitoring and modification of bids to optimize the campaign spend • Creative (Ad-Writing) o Managing the textual content of the display advertisements • Reporting and Analysis o Performance tracking o Traffic Tracking o Landing Page Analysis o Click Through Rate Analysis (CTR) o Position Performance Analysis o Submission of weekly performance reports 3. Online PR • Subscription and distribution of Press Releases to effective news portals o We are associated with online press directories and portals that are highly rated by search engines and cached very frequently. o We write and distribute relevant press releases online as and when required, to take advantage of the “direct-to-customer” reach of Web 2.0 Our Commitment:- WE DELIVER… ON TIME, ON TARGET What others have said about On Target (Singapore) I am quite satisfied with On Target for the PPC campaign. In fact we have had a quite a few good inquiries from the key target markets under this campaign. Also, the timely support and proactive advice from On Target team in making changes to the website content was much appreciated. We would definitely continue to work with them for our next campaign. Karthik, Nihongo Bashi, Singapore “Great work and even better response time!.... managed in an extremely professional manner.” Ben, Traffic Junction, UK “I had an extremely tight deadline to work with and they worked diligently to ensure I had the information needed. ….will certainly use On Target Media on a regular basis to develop great copy.” Jackie, Australia Excellent company……very good in terms of communication, very timely and very professional….(their) assessment of the website was detailed and thoughtful… and had some superb analytical insights." Marc D, USA "On Target Media has not only met but surpassed our expectations. If you are looking for someone who really knows what they are doing when it comes to Web design, SEO and PPC, then look no further. They asked intelligent questions about the project and worked hard at fully understanding our needs. With On Target there is no gamble on the quality of work you are getting. " Veronica S, SBFC Canada