Beyond Mind Games
Original book published by Dow Jones Co. subsidiary American Demographics Books. "A comprehensive but very readable overview of the serious work that has been done over the past fifty years to try to understand consumer attitudes and values and to measure changes in the social climate. It includes a rundown on material available about the social environment - a basic element of markeint strategy and planning." Anecedotal examples of applied psychographic research make this one of the most interesting, revealing and enjoyable books in the field of advertising.
About Me
RP Heath is a journalist specializing in business, marketing, technology and American trends and is author of two books on communication strategies, demographic trends and attitudes affecting mass media communication issues. She has an M.S. in Communication from Cornell University and conducted research on the bonding behavior of diverse user groups on the Internet. She is also an award-winning producer and editor for newspapers, magazines and television. Her articles have appeared in national and regional publications. She has discovered that when you stop and look a little closer, you will become amazed at the strange surreality of daily life.
$ 75 USD/hr
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