La Bestia
For this project we created the brand identity and communication for La Bestia, a late night restaurant that offers experimental cocktails and innovative food. The challenge was to create the guiding concept, to build from that a memorable brand within such a saturated market. To design a project and a different experience within the known, the night. The proposal was to take something so well known, highlight the obvious and from that place make it different. To capture the essence of the night, something so daily and everyday, to build the imaginary of the beast that awakens the darkness and how hidden desires arise, what we both know is there and no one verbalizes, how the unconscious works when the sun goes down. In the first stage of research we took many references, we set out to capture the meaning and works of the night, the darkness, we took the work of Bram Stoker, Dracula as a great reference, to work the unconscious we took the archetypes of the tarot, the night and the inf
About Me
We understand the brand as a continuous process, a constantly evolving identity that transcends time. We believe that the power and clarity of communication lies in the integration of all the components that make up a brand: from the vision and strategy to the details that represent it. We are what we do and we love what we are. That's why we build brands that last, that connect and resonate over time.
$ 40 USD/hr
NEW FREELANCER!
