Niji candyland
NIJI CANDYLAND ? 
Brand Identity & Naming and Art Direction for NIJI, a super special candy that immersed us in an incredible world. NIJI, was born with the idea of creating a world of candy that was much more than that: we wanted everything to be fun and full of life. We named it "NIJI", which means "rainbow" in Japanese, because we wanted to transmit all the colorful and magical vibe that inspired us. We mixed familiar and abstract flavors with an animated style to create an animated brand with that magical touch that makes you smile.
About Me
We understand the brand as a continuous process, a constantly evolving identity that transcends time. We believe that the power and clarity of communication lies in the integration of all the components that make up a brand: from the vision and strategy to the details that represent it. We are what we do and we love what we are. That's why we build brands that last, that connect and resonate over time.
$ 40 USD/hr
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