LovePost Campaign Branding
For this project i was asked to create a brand for a campaign that could promote and influence more people to engage in handwriting. I came up with the campaign name LovePost and the logo design shown using a heart shape and the letters 'L' and 'P' joined together. The campaign design i came up with would be printed onto over 1,000,000 postcards and sent to home addresses around the UK. The postcards are freepost so that people can write to their friends or loved ones for free. I felt this would encourage a lot more handwriting within the UK. For the branding colours i decided to use near colours to the UK mail service which are blue and red as when people see these colours they are reminded of the postal service and it relates perfectly to the campaign.
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$ 5 USD/hr
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