Imej profil Tahndi22
Penanda United States Los Angeles, United States
Ahli semenjak 11 September 2019
0 Cadangan


Dalam Talian Luar Talian
Digital Marketing Director with 10+ years of proven success, developing audiences, and leading digital strategies for multinational corporations, entertainment brands, and fitness and wellness influencers. Hands-on Team Leadership experience at Lionsgate as Executive Director of Digital Marketing, overseeing Content Strategy behind BeFit YouTube channel, generating over 300 million views and 3 million subscribers. Multi-utility marketer, demonstrating ability to adapt to new roles. Public Relations Specialist for Les Mills International and Affiliate Marketing Manager for Les Mills On Demand. Owner at Pavement City Digital, formulating Strategic Partnerships with high-level Digital Marketing Specialists: Public Relations, Paid Media, Email Marketing, Social Media Marketing, Facebook Advertising, Instagram Advertising, Website Optimization, Paid Media, SEO | SEM | SERP | Google Ads, and YouTube Advertising. [login to view URL] [login to view URL]
$110 USD/hr
0 ulasan
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Ulasan Terkini

Tiada ulasan.


Owner | Head of Marketing & Public Relations | Affilate Marketing Consultant

Jul 2016

• Executing B2C and B2B communication strategies in US markets for world-leading group fitness brand LES MILLS US and LES MILLS On Demand • Assembled management and data intelligence team responsible for building and maintaining LES MILLS On Demand's influencer program • Collaborated with producers and agencies on theatrical marketing campaigns and development of social and paid creatives, including storylines, character intros, countdowns cards and copy for Codeblack | Lionsgate

Executive Director of Digital Marketing | Content Production

Nov 2011 - Jun 2016 (4 years)

• Created and executed growth strategies for BeFit YouTube channel, including brokering partnerships, SEO, PPC, paid social, email and Google Ad campaigns, driving 260 million views and 3 million subscribers • Formulated launch strategy and supervised agencies through YouTube and Amazon SVOD launches, propelling BeFit to top 5 category ranking • Mobilized development and execution of acquisition strategies, including organic and paid search, paid social, optimization, copywriting and email

Digital Marketing Manager | E-Commerce

Apr 2009 - Nov 2011 (2 years)

• Crafted copy and messaging on all landing pages, box art, email campaigns, and internal rotating banners for [login to view URL] and received acknowledgment from TIME Magazine’s “Top 50 Websites in 2010” segment • Designed and managed email marketing strategy through A/B testing and segmentation and reduced ESP cost and overall email revenue by over 40%

Creative Advertising Assistant | Copywriter | Event Coordinator

Mar 2008 - Jan 2009 (10 months)

• Provided high-level administrative support and assistance to SVP of Creative Advertising • Contributed to creative conceptualizing process and assisted copywriters in execution of advertising initiatives • Implemented digital asset management system for multiple projects, organizing all creatives and deliverables in secure cloud storage system • Ensured timely trafficking of all proofed posters and other collateral to theaters nationwide throughout all major markets

Marketing Coordinator | Event Planning | Public Relations

Apr 2005 - Oct 2007 (2 years)

• Developed and maintained all online, guerilla, print and outdoor media for Beverly Center's 2008 re-branding campaign "Am I Ordinary" • Managed content design, production and distribution of all Beverly Center signage and collateral • Coordinated and promoted seasonal events, liaising between agency and talent during management of H&M red carpet opening • Organized office materials for supervisor, implementing more efficient digital file management system for HR department


BA, Sociology, History

1998 - 2002 (4 years)


YouTube Certified Professional (2011)

Google | YouTube

• Content Ownership • Asset Monetization


Top 50 Websites of 2010

Supervised all aspects of design and maintenance of BeFit | Lionsgate website, which was acknowledged as one of the top 50 websites in 2010 by TIME Magazine


  • US English Level 1


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