IVAN XAVIER VIVAR
PROJECT DIRECTOR PROFILE
Advancing and motivated project leader with notable skills in market research and analysis.
Technically savvy and outgoing professional with a Bachelor of Arts in marketing and hands-on success in planning and leading marketing and advertising research projects to drive business development. Strong leader, communicator, liaison, and relationship builder; able to collaborate across levels and functions to guide multiple project phases and ensure on-target deliverables. Offer expertise in utilizing technology to generate questionnaires and survey tools to obtain, manipulate, and analyze real-time and critical market data. Proven language skills include fluency in Spanish and Portuguese.
Project Coordination & Deliverables
Team Leadership & Planning
Resource Allocation / Scheduling
Trend Analysis & Market Simulation
Data Management / Research & Analysis
Survey, Questionnaire & Interview Methods
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Strategic Insights, Inc., Port Washington, NY 2006 – Present
Serve on point to lead and contribute to marketing-based research studies and custom consulting projects across multiple phases, from proposal development to compelling presentation delivery. Collaborate with diverse client base to assess needs, recommend solutions, and maintain open lines of communication throughout projects to ensure top-notch levels of service. Coordinate data mining for all studies, presenting key results to senior-level analysts. Administer in-person and online interviews. Track and monitor online studies in real-time to communicate changes to client. Utilize Sawtooth Software, Wincross, SPSS, and various programming languages to develop customized questionnaires and tabulate data. Manage high volumes of data related to client trend studies, maintaining list panels.
Key Projects and Achievements:
*** Successfully guide 5-7 staff members in conducting Trend Studies per long-term contract with Fortune 500-client DuPont; led full range of project deliverables including questionnaire updating / programming, data analysis, reporting, and determining levels of awareness / concept approval internationally.
*** Ensured quality control throughout multiple brand awareness studies for BBDO in New York and Chicago, including a key study during the 2008 Super Bowl gaining data for diverse client base including Pepsi, NFL, AMP, and FedEx Kinko’s.
*** Played key role in conducting and coordinating marketing studies and projects in South America, leveraging foreign language skills to minimize outsourced vendor costs.
*** Expertly delivered comprehensive training to 5 staff members in utilizing statistical software and programming, communicating highly technical information in easily understood concepts.
*** Contributed to market simulation studies to gather key data for potential products utilizing SMRT software—an innovative tool designed to capture information regarding potential acceptance or interest in product concepts.
Castro LLC, New York, NY 2003 – 2006
Coordinated operations for business serving more than 200 clients. Managed inventory; administered accounting / banking initiatives; and tracked / recorded sales and revenue data. Communicated with clients, confirming scheduling and maintaining top-notch service levels.
The New York Post, New York, NY 2003
Reviewed and edited promotion plans, supporting account managers. Managed and organized market research data. Collected client information and managed data in Fox Pro. Maintained highest levels of confidentiality and information integrity.
*** Additional success includes serving as an Academic Tutor, assisting students in Marketing Research and Economics as well as time management and studying skills at Manhattan College. ***
Bachelor of Science
Major in Marketing, Minor in Management
Manhattan College, La Salle College of Business, Riverdale, NY (2006)
Magna cum Laude
Mu Kappa Tau National Marketing Honor Society (2005 – 2006); Dean’s List (2005 – 2006); Manhattan College Honors Enrichment Program (2005 – 2006)
Platforms: Windows 2000 / 2003 / 2007 / XP / Vista
Programming: Perl; CSS; HTML; BASIC
Software: MS Word, Excel Access, Outlook, PowerPoint, WordPerfect; Publisher; Wincross; SPSS, Sawtooth; SMRT; Harvard Graphics