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Master Trainer for Content MarketingJul 2016
Lead instructor and trainer for content marketing at #ERozgar, a skill development program by Punjab Govt. for freelancers across the province. Primarily, I have designed the course content and train the trainers who shall be teaching the nation across 36 districts.
Bachelors of Business and Information Technology2011 - 2015 (4 years)
Inbound Marketing Certified (2017)HubSpot
Inbound Marketing is about educating our customers enough that they would love to do the following actions: - Become regular visitor if we have authority blog - Make purchases if we have eCommerce Store - Buy our services if we are a business - Bring more traffic if we are a content generation company For this, we use enticing content at different stages of a buyer's interactions with our business.
Custom Audience Targeting (2017)Facebook
This certification helped me learn how can we make custom audiences to target with our offerings. This helps in minimizing the cost and maximizing the ROI.
Core Audience Targeting (2017)Facebook
This certification helped me learn how can we benefit from the Facebook audience data to drive more visibility to our online presence.
Lookalike Audience Targeting (2017)Facebook
This certification helped me learn how can we take advantage of our customer data to pull more like minded people on the social media to respond to our offerings.