Digital Analytics Consultant with 7.5 years, responsible for end-to-end Digital Analytics Solution delivery and holds a good experience in the Analytics set up and reporting skills. It involves requirement gathering from business, Create KPI and map them with outlined analytics variables, interaction with different development teams, code deployment, validation, data reporting and analysis.
Certification in Tealium IQ, Adobe Analytics Developer and Google Analytics 360.
Projects Completed :
Adobe Experience Platform Implementation Using Adobe Launch
• Enabled Launch Property and Adobe Analytics set up for websites.
• Build Global SDR to map business KPIs with adobe analytics configuration.
• Build Tagging specification to provide data layer and perform adobe launch integration with website.
• Enabled Adobe Audience Manager to create audiences.
• Implemented the Adobe Experience Platform Identity Service to set a common visitor id across all Adobe solutions .
Adobe Analytics implementation Using Adobe Launch
• Analyze business requirement and transform into Business KPIs.
• Build Global SDR to map business KPIs with adobe analytics configuration.
• Build Tagging specification to provide data layer and perform adobe launch integration with website.
• Set up website tagging that includes adobe analytics and media pixels implementation (Facebook, DoubleClick, crazy Egg) in Adobe Launch.
• Data validation using debugging tools like Digital pulse Debugger, Observe point, Omni Bug, Charles Proxy.
• Share weekly scheduled reports and dashboards.
Google Analytics Migration to Adobe Analytics Using Tealium IQ.
• Google Analytics migration to Adobe analytics on 150+ websites.
• Build dashboard using data visualization tool like Google Data Studio and Tableau. Share weekly scheduled reports and dashboards.
• Provide insights to business for data reporting and to enhance website performance by improvising KPIs.
• Review digital channels performance and where improvements need to be made through A/B testing using Optimizely and Adobe target.
• Data collection on Content Square from different data sources (Adobe Analytics, Pulse Survey, Optimizely) to create unified customer profiling and audiences.
Adobe Analytics Implementation (Telecom Client)
• Adobe Analytics implementation via DTM and Tealium IQ.
• DMPs, Adobe Target and marketing cloud tools to analyze user behavior.
• Creating Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators
• Used different Adobe Tools (Data Warehouse and Data feed) to process the data based on client queries.
Skill Set:
• Adobe Analytics
• Google Analytics
• Adobe Target
• Adobe Experience Platform
• Tealium IQ
• Adobe Launch
• Google Tag Manager
• Google Data studio
• CDP tools (Tealium Event Stream, Segment)
• Optimizely
• Tealium Audience Stream
• Base SAS