Website Logo Design - Taut Tribe

  • Status: Closed
  • Hadiah: $350
  • Penyertaan Diterima: 582
  • Pemenang: scisadullapur

Ringkasan Peraduan

Full Brief Attached, including required color palette...see below for overview:

Challenge: Design a primary logo and supporting abbreviated logo for the parenting blog, Taut Tribe.
• Primary Logo: This will be used as our main logo communication on our website.
• Secondary Logo: Should be able to use this as a “badge”, similar to social media supporting logos. Think Facebook, Twitter. The secondary logo is a simplified version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes.
Both logos should look and feel as if they belong to the same brand. They should work in harmony of each other and could (in theory) be present on the same web page.

About Us: Taut Tribe is a parenting blog that empowers parents to give their best, by providing relevant and actionable answers to life’s everyday parenting challenges. We support parents and we celebrate parenting.

Our tone of voice, is caring, yet assertive.
• We are honest.
• We are warm.
• We are focused on solving problems.

Primary Target Audience: The blog is for parents at different life stages. The primary audience will likely be parents who have children still in the home (IE with kids ages 0 – 18). The parents are likely between the ages of 30 and 50. They are “tech savvy” and they are the type of people that turn to the internet to learn new things.
• Solutions oriented person
• He or She is busy with career and kids
• Active parent. Coaches kids’ sports or volunteers often and is likely to take off of work to attend functions for their kids. Being “present” for their children is important.

Tagline: Supporting parents. Celebrating parenthood.

Deliverables:
• Primary Logo (Full Color Version, Black & White Version)
• Secondary Logo (Full Color Version, Black & White Version)
• File Types: Jpeg, PSD
• Must Share details on font type used (if applicable)
• Taut Tribe (Oshun Pomp LLC.) owns all rights and usage to finished logos.

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