I am an affiliate for a company offering wealth creation and protection programs/services.
The job is to write/compose emails to leads who might benefit from the program(s).
The program is something that most people never thought of or know about or is never mentioned to them by their financial advisers or accountants but is available or if they have heard about it they would not consider it because normally it's too expensive. The program is offering that same service at a fraction of the price.
It's normally a service for the super rich but is now also available to anyone who wants to protect their assets.
Some of the prospects are in their retiring age or are retired and have built some assets. Because they don't know much of the other options they have, they are looking at transferring ownership to their children so as to avail of pension. The danger is that they could still be around for sometime and is left with nothing or at the mercy of their kids. The kids could divorce and loss the assets that the parents passed on to them, etc
Some prospects are young couples with their own house and maybe a couple of investment properties.
The program really is for everyone and anyone who's got asset to protect from possible bankruptcy, divorce or extravagant spending of the kids of their parents fortune.
The email will have a link to a landing page (already created by the company selling those program) or to book an appointment with one of the consultants.
Aside from the Wealth Protection, there are also a couple of other programs that are on offer.
So, the text should be short but compelling to have a look at the program (click on the link)
At the same time it is an email asking for a consent to ask them for the permission to send email of that sort.
Maybe 2 emails, first would be asking prospect the consent to send them an email about the program(s) then the other is the email why they might need to look at the program or know more about it.
Or maybe just one email with the request for consent then the invitation to look or know more about the program.
I have access to contacts through someone's database but she can't just let me send an email until the clients have given her the permission for me to send such emails.
I might buy a database that fits the targeted demographics.
Since there are different types of prospects, I think the emails should be worded depending on the audience, retired, retiring, young or anyone with asset to protect.
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