5 Important Components of a Successful PPC Ads Campaign
A ton of changes happened in PPC marketing in the last year, particularly with Google Ads! Google started by renaming their ad platform from “Google AdWords” into “Google Ads”, and at the same time, completely updated its ad management interface. This included some new campaign and targeting options as well. On the other hand, Bing Ads also released a large number of features. The new dimension of Bing Ads is LinkedIn profile targeting. In the meantime, Amazon advertising is closed. Definitely, last year was a big year for PPC! Now the common question is “What exactly do I need for my PPC campaign?" Actually, it depends on many things. However, there are 2 main areas that will always need attention. These are audiences and automation. We are going to discuss 5 elements of PPC that you should never ignore. Read on.
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