Do You Buy What You Like ?
Research Paper: Published in: Proceedings of 6th IIMA Conference on Marketing In Emerging Economies, IIM, Ahmedabad, Jan 7-9 2015, Pp: 385-397 Primary Author, Hoimee Dey is the Principal Consultant at Gambit Management Consultants, India
Tentang Saya
HD is the primary consultant at Gambit Consultants. She is a market research professional with 12+ years of experience in leading, developing, designing and executing an array of descriptive, exploratory or analytical research across industries. She is proficient in both qualitative and quantitative studies. She recognizes the need for a methodical research plans that address business issues and translates into delivering business goals. As a sustainability consultant for both for profit and non for profit organizations , she is adept at designing strategies that strike a balance between socio-economic points of contention. Core Competencies * Qualitative and quantitative primary market research * Project management with strong attention to detail * Data analysis and report writing * Research design that addresses business issues * Survey questionnaire and discussion guide design * Secondary research and competitive analysis * Developing Fundraising strategies and execution plans
