Giancing Y. Profile

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Menyertai Disember 4, 2012

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Giancing Y.

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Kadar Upah Semula

Copywriter with strong Advertising & Marketing background

Vast experience in consumer and financial product marketing and advertising. From concept, budget planning, stakeholder management to execution, quality assurance and campaign evaluation. Built up strong creative advertising experience and copy writing skills. Excellent typing speed with great accuracy.

Lihat semua Copywriters dalam Singapore

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Pengalaman

HSBC Singapore

Mac 2011 - Jul 2011 (4 bulan, 1 hari)

Responsible for the overall business contributions of the premium cards, specifically Premier World MasterCard, Elite Travellers Programme and Visa Infinite Card. Conceptualized and executed acquisition campaigns, utilization programmes and continued engagement promotions.

ANZ Singapore

Okt 2007 - Mac 2011 (3 tahun, 5 bulan)

I was with the bank since ABN AMRO days and underwent 2 integrations through RBS then to ANZ. I was the team leader responsible for overall financial performance of the premium cards: Van Gogh, Dil Se and Platinum. Relaunch the Van Gogh and Platinum cards with great success and spike in both membership numbers and usage revenue. Was responsible for the Recarding project and Product Rebranding project to ensure smooth integration into RBS. Was later appointed as the Usage Marketing Strategy Manager, to bring