Norman S.

Hi there I have my own company offering Internet Marketing Services to businesses throughout the UK and Internationally. I have over 20 years' experience - In business management. Most importantly, I know how to make potential customers convert into clients. Responsible for creating, implementing and continually improving, individual SEO and PPC strategies using various marketing abilities and contributing directly to increasing company market share and revenue. Designing SEO and PPC campaigns, with evidence of both improving search engine rankings for competitive keywords (across multiple search engines but primarily Goggle) and generating an impressive ROI for PPC campaigns across a vast range of keywords . Experience includes, but is not limited to the following: - Keyword research and analysis with a view to targeting specific keywords for each web site across both SEO and PPC campaigns. Keywords targeted will be based on a combination of current search engine rankings, relevance, competition and search volume. - Keyword research and analysis for product and category pages, to improve search engine visibility and PPC ROI's. Working with a third party web content editor to ensure that content added weekly or monthly to the web site is fully search engine optimised. This could be in the form of new product additions (which will form part of the PPC campaigns also), news items and user orientated articles. Including factors such as keyword density and relevance. - Implementing and managing link building campaigns across web sites. This involves actively seeking and acquiring inbound web site links, with close attention paid to link safety/relevancy/weight. - Analysing and monitoring competitor SEO and PPC performance to assist with improving internal SEO and PPC campaigns. - Documenting and reporting on the SEO and PPC strategies implemented. This involves keeping daily/weekly records of items such as web site content adjustments, back links, indexed pages and keyword rankings. - Working with a third party web content editor ( or arranging unique content ) on campaigns to build user generated content. - Keeping abreast of the latest search engine updates and developments, such as Google white papers and industry blogs. Internet Marketing Service Includes: - A track record of creating and implementing highly successful SEO campaigns, targeting competitive keywords, individual and long-tail keywords. Much improved search engine rankings, increased web site traffic and improved company revenue as a direct result. - Experience with creating, implementing and continually tweaking PPC campaigns involving hundreds/thousands of keyword search terms, yielding a high ROI. - A genuine interest in the SEO industry, with excellent knowledge of search engine algorithms and ranking strategies and an eagerness to stay ahead of the competition. - The ability to create reports to document the progress of search engine marketing strategies that are being implemented. - Excellent grasp of numbers in order to analyse and monitor campaign performance data. - The ability to work independently on campaigns. - British born and educated, with the ability to produce search engine friendly text/articles. - Experience with gaining back links, with emphasis on high quality and relevant acquisitions.we get the best results from online marketing using the most sophisticated tracking and analytics tools. The use of social media and reputation management to maximise positive reviews of the customers company. I hope to work with you soon.