Anda kini mengikuti
Ralat mengikuti pengguna.
Pengguna ini tidak membenarkan pengguna untuk mengikuti mereka.
Anda telah mengikuti pengguna ini.
Pelan keahlian anda hanya membenarkan 0 mengikuti. Naik taraf di sini.
Berjaya menyahikut
Ralat tidak mengikuti pengguna.
Anda berjaya mengesyorkan
Ralat mengesyorkan pengguna.
Sesuatu telah berlaku. Sila segar semula halaman dan cuba lagi.
E-mel berjaya disahkan.
karachi,
pakistan
Sekarang jam 5:27 PTG di sini
Menyertai Januari 5, 2014
0
Syor
Khalid N.
@knaseem795
2.7
2.7
0%
0%
karachi,
pakistan
100%
Pekerjaan Disiapkan
100%
Mengikut Bajet
100%
Tepat Pada Masa
N/A
Kadar Upah Semula
Brand Strategy / Power Bi & Excel Expertise
Hubungi Khalid N. tentang pekerjaan anda
Log masuk untuk membincangkan sebarang butiran melalui sembang.
Portfolio
Portfolio
Gul Ahmed Brand Strategy
Brand Strategy for a Telecom Company
Gul Ahmed Brand Strategy
Brand Strategy for a Telecom Company
Ulasan
Perubahan disimpan
Menunjukkan 1 - 1 daripada 1 ulasan
$215.00 USD
Internet Marketing
Statistics
Ad Planning & Buying
Statistical Analysis
+1 lagi
•
Pengalaman
Director of Strategy
Apr 2014 - Hari ini
In my present role, I have conducted consumer experience planning on digital platforms for several pitches and ongoing projects like Getz Pharma, Khaadi Home, Fauji Foods, Syngenta, etc. I have been instrumental in winning pitches on Young’s Foods, Dollar Industries, Dayfresh Dairy, Butterfly, corporate strategy and brand identity project for Hashoo Group, corporate strategy project for EBM, a confectionary company and Hilton Pharma, GreenTech, Reef Land,, BAIC, Zong OOH, Octopus Digital,etc.
Director Operations & Planning
Sep 2011 - Dis 2013 (2 tahun, 3 bulan)
In this role, I led the development of the strategic vision for the company, formulating a strategy for its achievement, developed strategic planning protocol, revamped Company's identity, conducted important project appraisals, played a critical role in re-pitching and winning the agency’s largest account, developed successful new business pitches for Qatar Petroleum International, University of Calgary, Wrap-It, Frozen Yogurt Factory and led event planning efforts for the ARABAL conference
VP Operations & Planning
Jul 2008 - Ogo 2011 (3 tahun, 1 bulan)
This role allowed me to handle all aspects of planning including brand, communications, and business at a very senior level. My personal efforts included the development of several brand strategies, 7 of which were chosen as best practice examples. I also led communications’ planning for the largest account, TANG covering 16 countries of GCC, Levant, North Africa, and Pakistan, and developed a 5-year development plan for the Ogilvy group as well as annual budgets
Pendidikan
Master of Business Administration (MBA)
(1 tahun)
Kelayakan
Getting Started with Google Analytics 360
Google Analytics Academy
2020
This online course covers how to take advantage of the enterprise-level features gained from Analytics 360 including advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. It also teaches how to gain insight into benefiting from reporting with BigQuery and native integrations with Google Marketing Platform products and Google Ad Manager.
Google Analytics for Power Users
Google Analytics Academy
2020
An online Google Analytics for Power Users course is more about practical web analytics using techniques for comparing users who convert with those who don't, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top-performing content on the site, and improving eCommerce performance
Advanced Google Analytics
Google Analytics Academy
2020
An advanced level web analytics course on how data is collected and processed into reports. It also covers how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data. It included more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited a website
Penerbitan
A Decision in the Right Direction
Aurora, Jan 2021
A consumer’s buying decision-making process is complex, and although the stages of the buying process remain the same for every product or service category, the emphasis placed or time spent in each stage differs. This happens because some products or services are low involvement purchases while others require high involvement. The rest lie anywhere on the spectrum between either extreme.
The Covid-19 Silver Lining
Aurora, November 2020
Covid-19 has dramatically changed the world, largely for the worse. At the time of writing, about 43.8 million people have already contracted the disease and 1.17 million people have died from it. Not to mention the economic fallout which has been unprecedented. Some economists compare the fallout in the US alone to the Great Depression of 1930. Yet, for every low, there is a high and even this devastating pandemic has a silver lining
Making a Shift to Iconic Branding
Aurora, September 2020
Whether to position your brand around functional or emotional benefits is still an issue of debate in the marketing community. The author presents a framework on levels of branding and suggests that brand owners should focus on determining an appropriate level of branding considering their market's reality. The majority of brands are stuck at emotional propositions and it is time they made a shift to iconic branding
Feel It, Don’t Think It
Aurora, March 2019
Fashion meets consumers' positive needs, i.e., when they don't necessarily experience a state of deprivation but are rather seeking higher levels of satisfaction such as individuality. Most fashion brands, forget to take note of this and market their offers in the same way as FMCGs do. Fashion is not about a problem; it is about aspiration, desire, indulgence, and self-expression.
Is your Agency Stuck in the Mushy Middle?
Aurora, May 2019
The creative agencies do well to position their clients' offers in the market by differentiating them fairly well from their competitors. However, when it comes to positioning their own service offers, they either ignore doing it or don't do it good enough trying to be everything for every client which practice ultimately lands them in the mushy middle - where they don't clearly stand for anything.
The Power of Being Single-minded
Aurora, July 2019
The article deals with issues that hinder creativity, the most important of them is not having a single-minded proposition for the campaign. The author argues that if brand owners demand their agency to communicate more than one message in a single communication, it ought to compromise creativity.
Business Model Innovation: The Secret Success Formula
Pakistan Advertisers' Society (PAS)
The article argues that contrary to what most people think, most businesses are not successful because they have a brilliant business strategy but because they have a unique business model. The article gives several examples to prove the point.
Fashion and the Digital Immersion
Aurora, September 2019
The article highlights the importance of creating consumer experiences for fashion brands especially in the digital space, outlines the complications involved, and details the nature of the challenges they may face.
Hubungi Khalid N. tentang pekerjaan anda
Log masuk untuk membincangkan sebarang butiran melalui sembang.
Pengesahan
Pensijilan
Kemahiran Teratas
Layari Pekerja Bebas Serupa
Layari Pameran Serupa
Jemputan berjaya dihantar!
Terima kasih! Kami telah menghantar pautan melalui e-mel kepada anda untuk menuntut kredit percuma anda.
Sesuatu telah berlaku semasa menghantar e-mel anda. Sila cuba lagi.
Salin ke papan keratan gagal, sila cuba lagi selepas melaraskan kebenaran anda.
Disalin ke papan keratan.
Memuatkan pratonton
Kebenaran diberikan untuk Geolocation.
Sesi log masuk anda telah luput dan telah dilog keluar. Sila log masuk sekali lagi.