As an SEO Specialist responsible for Creating and implementing complete SEO including site analysis, competitor analysis, keyword research, Forum Marketing, video marketing, blog promotion, content optimization.
Understanding marketing objectives and fully analyzing their online sector and competitors.
Creating a complete Search Engine Marketing strategy, taking into consideration their marketing objectives, current positioning in their online sector, usability and design issues, and any technological restraints they may have.
Implementation of our SEO strategies including on-page and off-page, involving: suggesting copy changes and recommending metadata.
Building and developing in-house tools to aid SEO analysis and implementation.
Researching developments in search engine technologies through analysis of search results.
On-Page Optimization, Off-Page Optimization, Link Building Strategy.
Implementing Google Webmaster, Google Analytics, Google website optimizer.
Blog Creation and Blog Promotion
XML Sitemap Creation & implementation.
Social Bookmarks Implementation and Management.
Knowledge of SEO tools, SEO profiler, Keyword Discovery, Word tracker, Google Keywords Tool, no-follow link tracker, Page-Rank Checker.
Forum Marketing, Article Marketing, Press Releases, Social Bookmarking, Niche Link Exchange, Article Submission.
On-Page SEO:
Keywords research, Meta Tag Creation, Robot.txt file creation, Basic Knowledge of HTML, Sitemap.xml creation & submission, Google analytics & webmaster, Internal Linking.
Off-Page SEO:
off-page SEO techniques will help improve website position in SERP.
Work on following techniques for building in authority by Creating Shareable Content, Social Media Engagement, Google My Business, Google Maps, Social Bookmarking Sites, Forum Submission, Blog Directory Submission, Article Submission, Question and Answer, Video Submission, Image Submission, Infographics Submission, Document Sharing
Forum Postings – Discussion in relevant forums to enhance online reputation management, whitepaper Submissions, Online PR.
SMO:
Facebook, LinkedIn, Pinterest, Tumbler, Twitter, Forums and Social
Networks, Designing social media graphics with online tools.
SEM:
Google Ads, Bing Ads, Yahoo Ads, Social Media Advertising, paid advertising Classified ads, business listing, local business listing, paid directories listing.