Marketing jobs for recent graduatespekerjaan

I'm seeking a digital marketing professional adept at harnessing the power of social media marketing and pay-per-click advertising. Key tasks: - Develop and manage creative marketing strategies on Facebook and Instagram. - Implement PPC campaigns to drive website traffic and generate leads. The ideal candidate should have: - Solid experience in both social media management and PPC advertising. - Proven ability to engage and attract the 18-24 demographic. Your success will be measured by the increase in our audience engagement, jump in website traffic, and ultimately the leads generated.

I'm looking for a knowledgeable freelancer to compile a list of the top 10 vital lessons, focusing on key concepts and ideas, that all marketers should understand about strategic marketing. Your expertise should enable you to independently determine important topics like market segmentation, target audience analysis, competitive analysis, etc. Ideal Skills & Experience: - Profound understanding of strategic marketing - Excellent research capabilities - Proven experience in marketing strategy This task doesn't require you to create a strategic marketing campaign, but rather to analyze and present the core principles that create a successful one. As such, while I skipped my input on campaign objectives and target market, your experience an...

I'm looking for a skilled professional to aid my venture in promoting parking services to restaurant and hotel owners. Required services include: - Social media advertising: To broaden our reach and solidify our online presence, we need efficient campaigns on Instagram and LinkedIn. Experience in ad campaign management on these platforms is a must. - Extensive email marketing: Regular emails need to be dispatched to target audiences for promotional purposes. Experience in CRM email campaigns and analytics would be beneficial. The ideal candidate should have solid experience in the hospitality industry marketing, particularly in B2B interactions. Understanding of parking operations would be an added advantage. Proven track record and portfolio showcasing ...

I'm seeking a versatile, full-time Internet Marketing team member to aid in various areas, working during US times. As my team member, your primary responsibilities will include: - Social media management: You'll handle our presence on platforms like Facebook, LinkedIn, and so on. - SEO: You'll be in charge of optimizing our website and content for search engines. - Ad creation: Your role will entail creating captivating, high-converting ads for our campaigns. - LinkedIn posts: You'd manage content creation and engagement on our professional LinkedIn profile. - Trade Show Booth displays: Occasionally, you'll assist in the preparation and management of our Trade Show Booth displays. - SalesForce management: You'll oversee customer ...

I'm in need of a skilled digital marketer to help me achieve several goals with a new campai...- **Target Audience:** The specifics are open, but the primary focus should be on driving traffic and converting leads. - **Current Online Presence:** I have a website and am present on various social media platforms, but I'm looking to significantly expand my online reach beyond these. The ideal freelancer for this job should have: - Proven experience in digital marketing, with a portfolio that demonstrates successful outcomes. - A thorough understanding of various digital marketing tools and techniques. - Creative thinking and a strategic mindset to ensure the campaign aligns with my goals. - Strong communication skills to work with me effectively and potentially...

I am looking for an experienced designer who can help adapt the packaging of a product. The tasks include: - Changing the text and updating the content of the product description and instructions. - Regular amendments needed. I require a professional who can be engaged in a long-term cooperation as this is not a one-time task. Details regarding the frequency and volume of changes will be discussed during the hiring process. - Starting with only changes of black&white labels - they will be changed to our original layout this year Strong communication and a good understanding of branding and marketing are preferred skills for this job. Previous experience in packaging design and copywriting is required.

I am seeking skilled freelancers who can assist me with diverse tasks in the Turkish language. The required skills and experience include: Live Support: - Assisting customers in ...with diverse tasks in the Turkish language. The required skills and experience include: Live Support: - Assisting customers in real-time - Experience in customer service - Ability to communicate effectively Article Writing: - Able to write engaging, high-quality articles - Experience in SEO content creation Product Promotion: - Ability to create enticing product descriptions - Experience in marketing and sales Language: - Proficient in Turkish language. The ideal candidate can work across different projects, adapting to varied tasks. Please note, these projects do not target any specific audience or...

Hi, we have a project where we sell a service of finding factories for the businesses products. From CN to ES. We need a marketing strategy to get leads and clients.

Tentu, berikut contoh proposal marketing penawaran: --- **Proposal Penawaran: Program Loyalty** **Latar Belakang:** Kami, [Nama Perusahaan], telah berkomitmen untuk memberikan nilai tambah kepada pelanggan setia kami. Dalam rangka memperkuat hubungan dengan pelanggan dan meningkatkan loyalitas, kami ingin mengusulkan program loyalty eksklusif. **Rencana Program:** 1. **Poin Reward:** Setiap pembelian produk atau layanan akan memberikan poin reward kepada pelanggan. Poin ini dapat ditukarkan dengan diskon produk, hadiah eksklusif, atau layanan tambahan gratis. 2. **Promosi Khusus:** Pelanggan yang menjadi anggota program loyalty akan mendapatkan akses eksklusif ke promosi khusus, penawaran spesial, dan diskon tambahan. 3. **Acara Khusus:** Kami akan mengadakan acara khusus bagi a...

...with various platforms. Specific platforms such as Salesforce, Mailchimp, and Shopify should be considered. - AI Chatbot Implementation: While the details of the AI chatbot features were not specified, the Go High Level expert will be in charge of incorporating it on Instagram and WhatsApp. - Automated Client Follow-ups: The individual will be responsible for setting up automated client follow-ups. This will be achieved through Email Marketing, In-app messages, Instagram, and WhatsApp. The ideal candidate should be well-versed in Go High Level, and have a strong background in sales funnel management. Furthermore, a keen understanding of CRM systems and chatbot technology is necessary. Experience in system integrations with Salesforce, Mailchimp, and Shopify is a plus. The...

I'm in need of a skilled bilingual copywriter to help generate various marketing materials for my team. - the innovative platform for agents, agencies and developers. We unite Dubai developers and agents on the platform to establish effective sales through a transparent commission payment system. Primarily, you'll be writing in English, but knowledge of the Russian language is a bonus. Our focus is within the real estate industry, so previous experience in creating content for this sector is highly advantageous. Tasks: - Writing compelling and persuasive copy for landing pages, email marketing, direct marketing, and ads. - Understanding the specifics of the real estate industry and tailoring content accordingly. Ideal Skills...

I'm looking for a marketing expert to help me boost sales by reaching young adults between 18-34 years through various marketing channels. Key Responsibilities: - Develop and execute a comprehensive marketing strategy aimed at driving sales among young adults. - Identify and utilize the most effective marketing channels for this specific demographic. Ideal Skills: - Proven experience in marketing to young adults, preferably in a product-oriented environment. - Expertise in multiple marketing channels, particularly those that cater well to the 18-34 age group. Salary based on how much products you sell. If you sell 6 products you got 600 rupees.

Proofreading and editing of 7+ thousand words. I can pay up to $70 - $90 with some bonus for great work. Be available for a short test Please answer the following questions in your bid: => What is your recent academic qualification? => Have you every published your own research article in any Scopus indexed journal? This is a fixed budget project - not an hourly paid gig

I am looking for a SEO & Marketing professional to boost the online visibility of my website. - Identify and implement strategies to increase website traffic and improve search engine ranking. - Suggestions to enhance conversion rates are also welcomed. The ideal candidate should have prior experience in SEO, digital marketing, and a proven track record of successful campaigns. Please only apply if you're based in the US or Canada. You can check my website: and suggest your plan. No autobids. Experts needed ONLY from US, UK, Canada, Australia and UAE. Others please DO NOT APPLY.

...search of a skilled professional who can cater to my specific needs regarding Customer Relationship Management (CRM), Digital Marketing and Search Engine Optimization (SEO). Key tasks include: - Implementing effective lead management strategies within a CRM context to enhance customer database and sales pipeline tracking. - Engaging in social media advertising to broaden outreach and gain a competitive edge in the digital landscape. Prior experience with similar assignments is a must. - Undertaking keyword optimization to improve our website's search engine rankings. The potential candidate should possess a strong understanding of CRM processes, digital marketing dynamics, and SEO strategies. Substantial experience with keyword optimization and lead management is h...

I'm looking for a skilled freelancer to create a PowerPoint presentation with an innovative and creative tone. The main goal of this presentation is to engage potential customers in a compelling way, so they feel excited about the content and the business it represents. Key Requirements: - Experience in creating marketing presentations, particularly for engaging potential clients - Proficiency with PowerPoint, including advanced design and animation features - Ability to convey a message in an innovative and creative tone - Creative data representation -create an editable version of the presentation (We need to update the numbers later) Skills: PowerPoint, Marketing, Creative Content Development, Audience Engagement.

I'm in search of a savvy affiliate marketer familiar to Instagram . This part-time position involves the following tasks: - Craft engaging promotional content aimed at driving product sales ( all media & info needed we provide ) The ide...familiar to Instagram . This part-time position involves the following tasks: - Craft engaging promotional content aimed at driving product sales ( all media & info needed we provide ) The ideal candidate should have: - Extensive experience with social media marketing, particularly on Instagram - Exceptional skills in communication with new clients . We are Hiring many freelancers for this project , junior freelancers can apply too. _ We guide them , provide all details needed , Business Accounts to work with , The projec...

I'm seeking a skilled digital marketer who can assist in creating a multi-channel strategy to boost our l...who can assist in creating a multi-channel strategy to boost our lead generation efforts. Your responsibilities will include: - Developing and executing a comprehensive social media marketing plan that targets our key audience segments. - Implementing SEO techniques that will enhance our online visibility and help us attract more quality leads. - Crafting a series of engaging email campaigns designed to convert leads into customers. I'm looking to boost our lead generation significantly, so the ideal candidate for this project will have a proven track record of successful lead generation through digital marketing channels. Experience in our target mar...

As a startup in AI and AI/ML solutions, we are seeking a part time senior data scientist to help us to design a text 2 sql solution using existing open source solution, integrate with other data service. Having a deep understanding of ,LLms , NLP, Text2SQL and AI Agent (OpenAI) , stream-lit will be essential. 3 hours days in average for a part time jobs for months; - The successful applicant must be fluent in Python and have a solid understanding of latest GPTs, GenAI and langchain, GenAI etc The ability to develop and fine-tune algorithms as per project requirements is paramount. If you are able to make AI comprehend and utilize human language, efficiently and effectively, your expertise is needed here.

...to create a series of 10 high-quality infographics for my maxi taxi business. These infographics will primarily focus on the benefits of using a maxi taxi service and how to book a maxi taxi. Additionally, I'd also like to cover the specific services we offer, such as wheelchair accessible taxis, airport transfers, wedding transportation, and day tours. - The target audience for these infographics will be commuters, tourists, and event organizers. Therefore, the content should be informative, engaging, and persuasive. - The visual style I'm looking for is professional and corporate. The infographics should be clean, sleek, and visually appealing, incorporating our brand colors and logo where appropriate. Ideal skills and experience for this proje...

I am in search of a proficient social media marketer with expertise in Facebook, Instagram, Twitter, YouTube, and Google. The primary focus will be on Facebook with the aim to significantly boost brand awareness. Key...presence. - Create engaging content that resonates with our audience and promotes brand awareness. - Monitor, analyze and report on performance metrics, adjusting strategies as necessary. Ideal Candidate: - Experienced in crafting and executing successful social media campaigns, particularly on Facebook. - Aptitude for analyzing performance metrics and adjusting strategies accordingly. - Excellent content creation and audience engagement skills. Ultimately, I am looking for a partner who can amplify our brand's visibility and stature within ...

...design that can embody the playful spirit of our brand for marketing and advertising. Ideal skills and experience: - Expertise in creating fun and playful logos, not just conventional or overly formal designs. - Proficient in using designing software to create high-quality logos. - Understanding of marketing and branding principles and how a logo impacts this. - A solid portfolio of previous logo design, preferably in the marketing and advertising field. The project involves: - Delivering a unique, captivating and fun logo design that can engage our targeted audience. - The design should be everything but corporate – I am going for a playful, relaxed and exciting feel. - Providing the logo in different formats suitable for various m...

I need a professiona...ModSec settings. The freelancer should be able to work with me to understand the changes made and identify the cause of the error. Expectations: - I am specifically looking for someone who can troubleshoot and fix the ModSec error, rather than just disabling ModSec for the specific theme. The ultimate goal is to have the theme working properly without compromising server security. Ideal Skills and Experience: - Proficient in Apache ModSec - Experienced in troubleshooting WordPress themes - Strong understanding of server configuration and settings - Good communication skills to work with me in understanding the recent changes made to the server If you are confident in your ability to troubleshoot and resolve this ModSec error, please do not hes...

I am looking for a digital media marketing expert to assist in driving brand awareness and generating leads for our engineering company. The campaign is targeted towards a B2B audience, particularly engineers, real estate developers, and industries. Key Points: - **Objectives**: The main focus of the campaign will be on increasing brand awareness and generating leads. - **Target Audience**: It's crucial that the freelancer understands how to tailor content and ads to effectively resonate with engineers, real estate developers, and industry professionals. - **Industry Experience**: Knowledge of B2B marketing, especially within engineering, real estate, and industrial sectors will be highly beneficial. - **Platforms**: The primary platforms for this ...

I'm looking for someone experienced in WordPress maintenance. The main issue I'm facing is related to my Gravity Form not submitting. This issue has appeared without any recent changes to the site, and I need it to be resolved urgently. Key requirements: - Identify the issue with the Gravity Form that is preventing submissions. - Fix the issue without causing any downtime to the website. - Ensure all other aspects of the website are still functioning properly after fixing the form. Ideal skills and experience: - Proficient in WordPress maintenance, specifically with addressing Gravity Form issues. - Strong troubleshooting and problem-solving skills. - Ability to work efficiently and effectively to resolve the issue without causing disruption to the site.

...looking for a skilled website designer and developer to create a website for my digital marketing agency. - Purpose: The website will serve as the online face of my agency, so it needs to be engaging, professional, and reflective of our services. - Services: We offer a range of services, including SEO, Social media marketing, Pay-per-click advertising, and UI/UX, so the website should be designed to showcase these services effectively. - Target Audience: Our target audience is primarily small businesses and startups, so the website should be designed with these groups in mind. The ideal freelancer for this job should have a strong portfolio of website design and development work, ideally in the digital marketing space. Experience in e-commer...

I am looking for a talented digital artist, specifically in graphic design, to work on my marketing materials. The primary focus of this project is the design of a product catalog. Key Responsibilities: - Create a visually appealing and professional product catalog. - Implement graphic design elements that are consistent with our brand identity. The ideal candidate should: - Have a strong understanding of marketing materials design. - Be proficient in graphic design, specifically in the realm of product catalogs. - Be able to create content that is attractive, engaging and aligned with our brand. Please include your portfolio, especially highlighting your previous experience in creating product catalogs or similar marketing materials. Thank you.

I need a skilled and creative logo designer who can visualize and create a compelling logo that will enhance my brand identity and marketing materials. Your responsibilities: - Design a logo with bright, bold colors - This app is for doctors to log there procedures - Deliver a unique logo that will capture the essence of the brand Ideal skills and experience: - Proficiency in graphic design software - Strong creativity and design skills - Strong portfolio showcasing past work Attached are some previous logo Simply show me your previous work and let your work speak for your talent. Your creativity, along with your passion for vibrant and bold colors, should be enough to take on and triumph this project.

...versatile content creator who can help me create engaging social media posts and videos for my business. Key Requirements: - The content should be tailored for Facebook and Instagram, with the goal of increasing brand awareness, driving website traffic, and increasing engagement. - Experience in creating content that drives results on these platforms is crucial. - I'm looking for a creative individual who can come up with fresh ideas and execute them effectively in both written and visual content. - You should be able to adapt the tone and style of the content to suit each platform. - The ideal candidate will have a solid understanding of digital marketing and be able to produce content that is optimized for social media. If you're so...

...purposes: brand promotion and providing valuable information to a diverse audience. Key tasks and requirements: - Crafting engaging and informative articles for a general audience - Writing blog posts that are both promotional and informative - Social media content creation that aligns with brand promotion strategies - Demonstrated experience in SEO optimization for articles and blog posts - A keen understanding of different writing styles and tones for various platforms and audiences The ideal candidate should have: - Strong writing skills with a track record of producing high-quality content - Experience in content marketing or copywriting - Familiarity with SEO best practices - Ability to adapt writing style to different target audiences - Profi...

We are currently in the production/launch phase of my project, Pluvi. We are s...professional who can help us with a targeted crowdfunding campaign (on Campfire's platform in Japan) to raise funds for the specific project. Your primary goal would be to help us gather the necessary finances to successfully launch the Pluvi project. You should be knowledgeable about the logistics of crowdfunding and have experience in raising funds for a specific product or project. Ideal Skills and Experience: - Proven experience in crowdfunding campaigns on Campfire platform. - Ability to craft a compelling Japanese narrative that resonates with potential backers. - Understanding of the logistics and best practices of crowdfunding in Japan. - Strong communication and marketing...

I'm seeking a skilled developer to create an online job platform. This platform will showcase part-time and freelance opportunities, specifically in the realm of finance. Key Features: • A succinct, user-friendly application form for job seekers to fill out • A wide range of job categories, particularly focused on finance related jobs. Ideal Skills: • Website development • Understanding of job portal requirements • Experience in creating user-friendly online forms • Familiarity with finance-related job listings. Your proposal should showcase your previous work on similar projects and share ideas on how you would approach this unique project.

As an Internet marketer, I'm looking for a specialist to further develop and fine tune a bulk cold email marketing software specifically for windows. Here are some requirements that I consider crucial: I assume the freelancer has substantial experience in advanced software development, particularly in email marketing software. Excellent understanding of Internet marketers' needs is also expected. Need to complete first version of software and can implement their thoughts/inputs as well to improve the software and its email inbox delivery. For next version we will pay as well also We pay monthly maintenance for the software.

Looking for Virtual Assistants to apply jobs in Linkedin. Note - 1. Need to work through Zoom to apply for jobs. 2. Only apply if you are available immediately and ready to work through Zoom

I'm in need of a digital marketing expert who can handle various aspects of our online marketing strategy. - The primary goal of this campaign is to increase our brand awareness. This involves creating and implementing a comprehensive digital marketing strategy that utilises a variety of channels and techniques. - The target audience for this campaign are young adults and professionals, so it's crucial that the marketing materials are tailored to resonate with these demographics. The ideal candidate for this project should have experience and expertise in the following areas: - Affiliate marketing - Social media marketing - Search engine optimization - YouTube advertising - Google Search Console Experience working wi...

I have ongoing work related to our previous project 'Modernize Logo for Marketing - 06/05/2024 01:11 EDT'

I am looking for a seasoned expert proficient in email marketing, particularly with using Brevo or a similar cost-effective platform. The primary goal of this project is to create a pop-up form for promoting a product or service. The successful freelancer should be familiar with: - Designing pop-up forms - Implementing Email Marketing Automation workflow - Creating catchy Design - Setting up automated responses and replacing them with current default templates in woo-commerce. This work has to be done professional/clear / no mess-up at backend.

I need a detail-oriented and strategic thinking data/business analyst for managing and submitting job applications on my behalf over LinkedIn. This includes modifying my resume to match job specifications in a frequent, as-needed basis. Key Responsibilities: - Scanning and applying for relevant jobs in Technology, Health care, and Financial services sectors - Tailoring my resume to match specific job requirements; this could vary with each application - Engaging with potential employers via LinkedIn on my behalf Skills and Experience: - Strong analytical skills - Perfect understanding of job markets in Technology, Health care, and Financial services - Proven expertise in tailoring resumes to match specific job roles - Familiarity with LinkedIn job application feat...

Hello. Can you manage my adwords campaigns monthly. $130 monthly

****PREFERENCE FOR PORTUGUESE SPEAKER****** WE ARE AN AUSTRALIAN GROWING ECOMMERCE THAT HAS BEEN OPERATING FOR 4 YEARS WITH BRAZILIAN OWNERS. We are a dynamic company in the camping and outdoor niche, committed to enhancing the outdoor experience with high-quality products. Operating in the USA, Canada, Australia, Germany, and the UK, we focus on empowering customers with innovative digital marketing strategies. Role Summary: We are seeking a Part-Time Remote Paid Media Specialist with a passion for numbers and a track record of managing and optimizing Google Ads and Facebook campaigns. This role suits individuals who thrive on using data to inform strategic decisions and achieve measurable results in advertising. Key Responsibilities: Strategically p...

...purposes: brand promotion and providing valuable information to a diverse audience. Key tasks and requirements: - Crafting engaging and informative articles for a general audience - Writing blog posts that are both promotional and informative - Social media content creation that aligns with brand promotion strategies - Demonstrated experience in SEO optimization for articles and blog posts - A keen understanding of different writing styles and tones for various platforms and audiences The ideal candidate should have: - Strong writing skills with a track record of producing high-quality content - Experience in content marketing or copywriting - Familiarity with SEO best practices - Ability to adapt writing style to different target audiences - Profi...

I require striking product descriptions that bring...variety of electronic items. The emphasis should be on their usage as well as the benefits to the potential buyer. Here's what I'm looking for: - Mastery in crafting exciting, engaging product narratives, that speak directly to consumers. - Strong understanding of electronics market, technology terminology, and trends. - An ability to highlight the potential use case scenarios of the products and how they will benefit the consumer. - Proficiency in producing ready-to-publish content that complements the product's images and other marketing materials. The ideal freelancer should have experience in electronics product description writing, a knack for consumer psychology, and the ability to convert pr...

I'm seeking a proficient marketing agent with experience in multi-channel outreach. Your role will involve connecting with potential customers through calls, emails, and social media. Key Responsibilities: - Lead generation and outreach via calls and emails - Social media marketing on Facebook, Instagram, and LinkedIn Ideal Candidate: - Experience in call and email marketing - Proficiency in social media marketing, especially on Facebook, Instagram and LinkedIn - Understanding of marketing strategies targeting young to middle-aged adults. Your understanding of the market dynamics for young and middle-aged adults will come in handy, making this role ideal for someone who excels in reaching these age groups.

I'm seeking a talented graphic designer to modernize an existing logo with font, color scheme, and icon retained. The primary purpose of this update is to produce a high-resolution version, more than 150dpi, for use across various marketing materials. Ideal Candidate: - Proficient in graphic design and logo creation - Experienced in modernizing existing designs while retaining key elements - Able to deliver a high-resolution logo suitable for print and digital marketing Please include samples of your previous logo work in your proposal.

I'm looking for highly creative writing services to help me with a variety of projects. I'm not looking for any specific documents to be proofread, I'm open to hear ideas for any kind of writing project. I expect to have more than 7 documents that will require editing and proofreading before completion. If you are an innovative, reliable and detail-oriented writer, then this project is perfect for you. I'm looking for someone who has creativity, a good eye for detail, and can help with the structure and formatting of the written pieces. I'll need you to complete the projects in a timely manner. If you have the skills and can truly bring my writing to life with your creativity, I'd be delighted to have you onboard my pr...

I am looking for an expert who can do email marketing. Key Requirements: - Platforms: The accounts should be created on Yahoo Mail, Outlook, and more. Up for suggestions about other respected platforms. - Email ID Preferences: They should both look professional and be easy to recall. Non-convoluted names are preferred. - Email ID Format: I want the IDs to incorporate the user's first name and last name initials. Ideal Skills: • Familiarity with various email platforms • Creativity in designing memorable and professional usernames using initials. Experience in similar projects will be an advantage.

I'm looking for a social media specialist to help boost product sales through a Twitter campaign targeting business professionals. Key Responsibilities: - Develop and implement a comprehensive Twitter marketing strategy - Create engaging and relevant content that resonates with the target audience - Monitor and analyze campaign performance, making data-driven adjustments as necessary - Drive traffic to our website and ultimately increase product sales Ideal skills and experience for this job include: - Proven track record of successful Twitter marketing campaigns, specifically in B2B settings - Strong understanding of Twitter analytics and the ability to draw actionable insights from data - Excellent copywriting skills with a knack for creating co...

I'm currently seeking an experienced professional who can craft a compelling CV and marketing portfolio to enhance my job application in the marketing industry. The focus will be on portraying my strength and proficiency in social media marketing, content creation, and marketing strategy. - Deep knowledge of current marketing trends - Ability to highlight career advancements and quantifiable achievements. - Proven experience in creating visually engaging portfolios - Demonstrate my ability to contribute to creative and strategic marketing initiatives. If you have expertise in these areas and a track record of crafting convincing job application materials for marketing professionals, let's discuss in detail!

...seeking a skilled Blog Writer specializing in Influencer Marketing & Digital Marketing. The main goal is to create top-quality, engaging, and SEO optimized posts. Key Responsibilities: - Deliver one well-researched blog post per week - Ensure posts are SEO optimized for improved search engine ranking - Maintain a consistent tone and style that resonates with our target audience - Include the latest trends and insights in Influencer Marketing - Craft posts that are not only informative but also engaging Ideal Candidate: - Proficient in Influencer Marketing and Digital Marketing - Experienced in creating SEO optimized content - Exceptional writing skills with a flair for engaging content - Up-to-date with the latest trends in the digi...