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Do you want to tell customers about your product but don’t know how? Of course, you have a website but are not sure whether the right people are reading the information on the site. Do you want to know your customer’s feedback for your products or services without spending a fortune on market research companies? Well, you might give blogging a chance.

Now comes the obvious question – what exactly is a blog? Blogging is an online form of the age-old personal diary. Remember that childhood habit of jotting down what happened during the day in a diary and the pleasure of reading the past entries to revisit your life? Well, a blog is just that but in an online form. Blogging started when people started writing about their feelings and emotions and made it public so that their friends can read them, comment on them and give feedback. It is much later that the concept of corporate blogging came into existence.

Corporate blogging is a non-formal way of interacting with customers where you post information about your product or service. This information need not necessarily be about what your company offers and how your products are better than the competition. It can be about anything which relates to your product or service or company like for example some information about the raw materials used in your company’s product, some innovative uses of your product, any news about your industry, any achievement of your company, telling people how good your employees are, some event in your company, some employee related initiative to tell people how good an employer you are, so list can go on and on. In fact, a blog can help you to interact with your stakeholders and not just customers. You can blog about your latest financial results and interact with your shareholders, or you can blog about an extraordinary achievement of one of your employees to motivate other employees.

So how does a blog become interactive? When you write a blog, the blog can be keyword enriched and search engine optimized. Hence, when people search with any of those keywords, Google will show your page and hence followers of your blog will keep increasing. People can leave comments after reading a blog which will help you understand what your stakeholders want. This, in turn will help you improve upon your product and services.

Blogging, however, is not everyone’s forte. You need a dedicated team of content writers, who are not only proficient in written English, but also in keyword research so that your blogs are effectively search engine optimized. But, where can you find such a team? When the entire world is going the online way, hiring a freelancer to do blogging is useful because not only does a freelancer know how to do all of the above, they work with different clients across various industries all over the world and hence have vast experience.

Freelancer.com is a website which takes pride in having the largest pool of talented freelancers. Freelancer has features which help an employer to choose the right freelancer for blogging - freelancer ratings, checking sample work before hiring a freelancer and reading some feedback left by previous employers. The payment to a freelancer is released only upon satisfaction of an employer. With more than 19 million users benefitting from the Freelancer.com platform, it is a good choice for you to look for a talented blogging expert on the site. Give your business the boost it needs today!