Presentation professionalspekerjaan

Gambar design penjelasan ke tukang untuk inspirasi dibawah

Di butuhkan seseorang yang sangat ahli dalam membuat presentasi power point atau sejenisnya mengenai project public transport digital advertisement. Saya akan memberikan materi dasar presentasi tersebut dan saya membutuhkan kalian mengubah materi dasar tersebut menjadi presentasi yang bagus. Latar belakang dalam bidang IT akan membantu.

Tolong perbaiki lay out dan design dari content presentasi saya (kira-kira 9 halaman). Template background presentasi tidak boleh dirubah.

I'm looking for a skilled professional who can convert a Hindi language book in PDF format to an editable DOCX file. Key Requirements: - The purpose of this conversion is to allow easy editing of the text. - The DOCX file should maintain the content in a simple text format without much additional formatting. Delivery Method: - The PDF file will be provided via email. Ideal Skills: - P...via email. Ideal Skills: - Proficiency in Hindi language to ensure accurate conversion of text. - Experience in PDF to DOCX conversions. - Attention to detail to ensure the content is accurately transcribed. Please keep in mind that the converted document should be easily editable and maintain the original content's integrity. I look forward to receiving competitive bids from qualified ...

...000-word business PowerPoint presentation into Bengali and Oriya languages. The successful freelancer's responsibilities will include: - Translating the text while ensuring a transformative translation that addresses the cultural context. - Delivering professional voice over in formal language consistent with the business theme. The ideal candidate should: - Be proficient in both Bengali and Oriya languages. - Have experience in transformative translation, specifically tailoring the content to fit cultural nuances. - Have expertise in providing formal, professional voice over services. - Have understanding or background in business presentations is a plus. Please ensure that all translations and voice-over maintain the original intent of the presentation, while ...

...potential clients can reach out to me for inquiries and consultations. - I might like to include a section on the website for design inspiration and to give my audience a glimpse into my process and thoughts. Target Audience: - My website should appeal to homeowners seeking design services and business owners in need of commercial interior design services, as well vendors and other creative professionals. Ideal Skills: - Proficiency in web design, particularly with experience in creating visually appealing and functional websites. An ability to access and use some information from my current website would be an asset. - A good understanding of user experience design and best practices for engaging with different types of website visitors. - Strong communication skills to unders...

I am in need of a fully responsive website that will compile news stories from different sources, specifically catered for industry professionals. It needs to evoke the user-friendly link navigation found on sites like drudgereport.com. Key Objectives: - Provide a centralized, reliable resource for industry-specific news. - Curate content from variouis websites, maintaining high standards of relevance and credibility. - Generate ad revenue without hampering user experience. Functional Requirements: - User friendly link navigation: Essential for facilitating ease of access to various news stories - Effective ad placements: Ads should be strategically placed to generate revenue, without obstructing the user's navigation or distract from the news content Ideal Skills: - P...

I'm looking for a freelancer well-versed in finance to conduct case studies on three selected companies. This task is primarily for educational purposes. The final product should be case studies focusing mainly on the financial performance of the companies, presented neatly in PowerPoint format. Ideal freelancers should have significant experience with financial research and PowerPoint presentation creation. Your application should ideally demonstrate your experience in the field. This project requires a deep understanding of finance and expertise in crafting informative presentations.

I'm seeking an expert in business performance metrics, specifically for the ANIMAL HEALTH sector. Your primary role will involve setting up key performance indicators (KPIs) that can accurately measure OUR ORGANIZATIONS PERFORMA...performance metrics, specifically for the ANIMAL HEALTH sector. Your primary role will involve setting up key performance indicators (KPIs) that can accurately measure OUR ORGANIZATIONS PERFORMANCE. This project requires: - A clear understanding of KPIs and how they measure project success. - Experience in defining and implementing performance metrics This is an exciting opportunity for professionals who value precision, data-driven decisions, and impacting EMPLOYEE PERFORMANCE BY KPI setting positively. If this sounds like you, I'm looking ...

I have a non-commercial C++ application that I've been developing. Here are the details: Project Overview: I require a sequence diagram to visually represent the interactions between objects and functions within my C++ codebase. Requirements: Sequence Diagram Generation: I need a sequence diagram that accurately captures the...within my C++ codebase. Requirements: Sequence Diagram Generation: I need a sequence diagram that accurately captures the interactions within the code. Preferred Tool or Method: I'd like to use for this project, but I'm open to other tools or methods if you have a better suggestion. Please specify your preferred approach. Reference Material: I've attached a screenshot and a tutorial presentation that exemplify the style and level of ...

I'm looking for a skilled marketing specialist to design and implement a promotion strategy for my digital product. Having already created a website and needing to increase my sales, I need your help to make this a success. Your tasks will involve: - Identify...skipped deliberately mentioning platforms I currently use, I'm open to suggestions and innovative ideas for effective marketing strategies. - Designing a comprehensive promotional plan that aims to increase sales. Ideal Skills: - Proven experience in digital marketing - Ability to craft effective marketing strategies - Superior knowledge of promotional platforms - Excellent communication and presentation skills. I look forward to discussing this opportunity further and hearing your innovative ideas to help boo...

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I'm in need of a skilled photo editor who can provide professional-level Photoshop editing for a batch of more than 10 photos. These edited photos are intended for professional use, so a high level of precision and a keen eye for detail are key. Your primary tasks will be to enhance the visual appeal of the photos, ensuring they are polished and ready for professional presentation. This includes color correction, lighting adjustments, and potentially removing any blemishes or imperfections in the images. Some of the photos will require photo manipulation to achieve the required shot. Ideal Skills and Experience: - Proven experience with professional photo editing - Expertise in Photoshop and relevant editing software - Strong understanding of color theory and lighting - Atten...

Are you ready to join a team of young professionals at a high growth agency start-up? ? StratDev Digital Marketing is looking for a dynamic and qualified individual to join our in-house team at our full-stack digital marketing agency as a copywriter. The position is a contractorship, is paid on a per-project basis, ongoing, and is entirely remote. This position is deadline oriented, with no set schedule (with the exception of one, 30-minute call each week to synchronize with the rest of the team). As a startup ourselves, we take client growth seriously. With deep expertise in the nuances of building brands, we deliver unique & scalable marketing execution to drive the highest ROI for the businesses and organizations that we serve. Who We Are Looking For The right person wil...

I am looking for a talented UI/UX designer who can breathe a fresh life into my website by improving the user experience. - Key goal: The primary goal is to improve the user experience. We want our website to be intuitive, easy-to-navigate and engaging for the users. - Target audience: We are catering to a diverse audience - general public, corporate professionals, and students. The design must resonate with these broad demographic groups. - Web features: While specifics weren't highlighted, the ideal candidate will have a well-rounded knowledge of a range of web features and functionalities. Skills and Experience: • Proven UI/UX design experience • Proficiency with web design software and technologies • Ability to create design concepts resonating with a...

I am in need of a skilled 3D artist to create two high-detail 3D images of a structural reinforced ground beam. These images will be used specifically as presentation materials. Key Requirements: - The images need to be highly detailed, including lighting, shadows, and intricate textures. I'm looking for a realistic and visually appealing result as if it was a photo. - The design should be based on a structural reinforced ground beam supported by helical piles The first image is of the above without concrete with reinforcement steel visible within a plastic wrap - the plastic wrap will have the company logo. The second image is with the the concrete poured in place which covers the reinforcement creating the completed ground beam Maybe have both shown with a house adjoining i...

I'm seeking a skilled animator with experience in lead generation and targeting professionals aged 25-45. The primary goal of the video is to generate quality leads. Key tasks: - Craft an animated explainer video optimized for Telegram - Focus on bringing awareness with a compelling narrative - Call-to-Action focused on lead generation Ideal freelancer should have: - Proven experience in animated video production - Understanding of effective lead generation strategies - Engaging storytelling abilities - Prior work targeting similar demographic.

I'm searching for an architect experienced in airport renovation projects, specifically concerning interior design and professional finishing. Key tasks will focus on: - Creating structural shop drawings displaying the chosen interior design concepts and finishing techniques. - Off...this renovation project is the airport's kitchen, living room, and bathroom. Ideal candidates should have a demonstrated background in architecture, specifically related to airport renovations. Expertise in color theory, furniture selection and lighting design is desirable. Prior experience in producing detailed and accurate shop drawings is a must. I'm looking forward to collaborating with professionals who can provide insightful strategies to transform this space into a more modern a...

I'm looking for an experienced developer to build a custom ecommerce website, primarily using WooCommerce. The focus of this project is the creation of a highly customized product page for our unique products. Here's what is required: - The product is custom and has multiple variables including color, size, and material type se...This means that the customer should be guided through the customization process in an intuitive and user-friendly manner. Ideal Skills and Experience: - Proficient in WooCommerce and prior experience in building custom product pages. - Strong understanding of ecommerce platforms and best practices. - UI/UX design experience would be a plus. Looking forward to receiving bids from talented professionals who can deliver a high-quality, interactive...

I am looking to develop a WordPress website dedicated to providing comprehensive information about various tools. Here's a brief overview of my requirements and expectations: - **Purpose:** The primary goal of this platform is to serve as an informative hub, offering data on a wide range of tools. Users should be able to explore and understand different ...understanding of user interface and user experience design is crucial in ensuring the website is user-friendly and engaging. - **SEO Awareness:** Basic knowledge of SEO best practices is a plus, as I would like the website to be optimized for search engines. User registration and login functionality are not necessary for this stage of the project. The primary focus is on the layout, organization, and presentation of the to...

I need a sharp-minded specialist to design a captivating educational presentation aimed at my fellow students. The presentation should be built around the concept of formal academic style, focusing on succinct messaging, credibility and erudition. Key Requirements: - Craft a structure that includes a strong flow of argument, compelling evidence, and insightful analysis - Utilize appropriate graphics, diagrams, statistics, and references - Expertise in PowerPoint or other presentation software Ideally you'll have: - Strong experience in designing academic presentations - Exceptional understanding of education related topics - Creativity in presenting dense information in an understandable manner

I am looking for a graphic designer to design few modern and eye-catching flyer to advertise services of my Hospice and Home Health Agency that provides 'end of life' care at home to terminally ill patients mostly old age people. Experienced professionals with excellent graphic designing and creativity skills and having proven record of creating visually appealing marketing materials should apply. I need both one page and three-fold flyers to get designed. Please include examples of your previous work in your bid.

...selling business courses, targeted for professionals. As this is intended to be an e-commerce site designated for educational products, a developer with a background in both fields would be ideal. Key requirements: - Develop a distinct and attractive user interface - Implement effective e-commerce functionalities - Ensure secure payment gateways - Optimise site for easy accessibility and use Desired Skills & Experience: - Proficiency in HTML, CSS, JavaScript, and other relevant web services and programming languages - Extensive experience in developing e-commerce and educational websites - Familiarity with user-experience (UX) and user-interface (UI) design - Proven experience in payment gateway integration - Understanding the needs of professionals seeking busines...

If you are bidding on this project you will need to register at and watch our presentation so that you can understand the full scope of our project. Inside the presentation there is an animated segment on our marketing video that you must pay special attention to. Please mention the name of the main character in the explainer video so I know you watched it. Bids that failure to register and mention the character’s name will receive no reply. I am looking to build an automotive marketplace app that will have a range of features to make it user-friendly for both buyers and sellers. Key Features: - User registration and login, Search functionality, Listing creation and management - 24-7 Ai agents support, API integrations from multiple service providers - In app purch...

I'm in need of an experienced social media marketer to run a comprehensive campaign across Facebook, Instagram, and Twitter. The aim is multifaceted, aiming to both escalate brand awareness, boost website traffic, and generate valuable leads. Key Responsibilities: - Develop engaging content tailored to a combination of young adults (18-24), professionals (25-35), and parents (30-45). - Strategize, implement, and monitor social media campaigns consistenly to meet the project goals. Ideal Skillset: - Strong experience in social media marketing, especially on Facebook, Instagram, and Twitter. - Proven record in heightening brand visibility, driving website traffic, and lead generation. - Excellent understanding of youth and professional market segments. Your proficiency in...

I'm building a grocery delivery service geared towards busy professionals, elderly individuals, and families with young children. The service will deliver a wide range of groceries, including fresh produce, pantry staples, and dairy products. Key requirements for the project include: - Developing a user-friendly, responsive website that allows customers to place orders easily. - Implementing a secure and user-friendly phone ordering system. - Integrating a Whatsapp Business number for additional order placements. - Ensuring a robust database management system to handle delivery logistics and customer data. Ideal candidates should have: - Experience in creating and managing e-commerce websites, preferably with a focus on food delivery services. - Proficiency in back-end and f...

As the project owner, I am in need of a proficient Shopify website designer to create an engaging e-commerce site for selling my range of physical goods. Key project requirements: - Strong background and previous experience in Shopify design. - Proven track record in creating eye-catching, user-friendly e-commerce websites. - Understanding of consumer behaviour and product presentation to optimize sales. - Implementation of a secure payment system. You should be able to work with little supervision, strictly meeting the deadlines and updating me on the project status regularly. Expertise in SEO and digital marketing would be a significant advantage. All in all, I'm looking for a professional who delivers with accuracy and consistency.

I'm in need of a professional PowerPoint presentation designer to create a compelling template reflecting my brand. Key Items Required for This Project: - Leverage my existing brand assets: I provide logo, colors, fonts. Consistency with these elements is important. - Aim for the Objective: The template should be built with the objective to inform, persuade and educate the audience of my brand's power and potential. - Preferred Color Scheme: Maintain our existing branding colors. Precise replica would be stellar. Ideal Skills and Experience: - Expert in PowerPoint - Graphic design experience - Additionally, experience designing with brand elements in mind. This is more than just arranging bullet points and graphs, it's about telling the story of our brand in...

I'm seeking an expert in data analysis to help with profiling and analyzing our financial data. The ideal professional will have the following experience and skills: - Proficient in financial data analysis - Able to generate comprehensive analytical reports - Experienced in Excel for data presentation

I need an experienced PowerPoint designer to create an educational presentation aimed at students. The presentation will consist of 10-20 slides. the presentation will be about an application Ideal Skills and Experience: - Proven experience in designing educational PowerPoint presentations. - Strong understanding of effective presentation techniques for engaging student audiences. - Ability to distill complex concepts into clear and visually appealing slides. - Experience with incorporating multimedia elements (e.g. images, videos) to enhance learning experience. Please provide samples of your previous work related to educational presentations.

I'm in need of a professional architect to make renders ( exteriors and interior , and for the masterplan) and design the final board presentation ( the project is a university project ) *important point * - You should have Revit 2024 (as the files were created in Revit 2024) - you should be professional in using Photoshop ( as you should design the board in photoshop) -You should use Lumion to make the renders. Your scope : 1) renders for 6 exterior , 3-4 interiors , and render for the masterplan 2) design the final presentation board.

I'm in need of a creative and professional PowerPoint designer to help me with a pitch deck for investors. Key Requirements: - The presentation will have 15-20 slides. - The main purpose of the presentation is to pitch to venture capitalists, angel investors, and potential business partners. The ideal candidate should have a good understanding of what investors are looking for in a pitch deck, and be able to translate that into an engaging and visually appealing presentation.

I am seeking an experienced Laravel and VueJS developer who can customize an already developed script to fit our specific needs. Although the user chose to skip a few questions outlining the exact changes needed, we expect the developer to be proficient in: - User authentication - Dashboard layout design - Payment integration - Permissions - SaaS D...Experience in implementing social media logins, two-factor authentication, and custom user roles and permissions is an added advantage. As well as skills in rearranging elements, adding new widgets, and changing color schemes within a user dashboard. Overall, your role is crucial in shaping a user-friendly and efficient system that meets our team's needs. Looking forward to collaborating with professionals who are passionate ab...

...generate leads while targeting industry professionals. Your tasks will include but not be limited to: SEO Services - Optimizing my website to increase its visibility on search engines. - Using relevant keywords to attract my desired audience. Social Media Marketing - Creating and managing dynamic content on various social media platforms. - Gaining PR and increasing my project's visibility on these platforms. PPC Advertising - Managing PPC campaigns to draw higher conversion rates. - Analyzing these campaigns' returns to refine them continuously. Ideal requirements for this job: - Extensive knowledge and experience in SEO, Social Media Marketing, and PPC Advertising - Proven record of creating successful campaigns targeting industry professionals ...

I'm in need of a talented video creator who can help me with my vlogs. These vlogs will center around self-development and should be medium-length, ideally around 5-10 minutes. - Task: Craft engaging, ins...vlogs on various topics related to self-development. - Style: The style should reflect the theme of self-improvement, motivation, and personal growth. Ideal candidate would have: - Experience in vlog production and editing - A keen understanding or interest in self-development topics - Ability to produce content that is engaging, inspiring, and relatable - Creativity in storytelling and idea presentation. This is monthly requirement Please share how much you will charge for 30 shorts - short length min 60 second 8 Video - Video length min 10 Min Pls quote your best ...

I'm seeking a skilled graphic designer to design an elegant and professional logo for Haven Hills Homes, our property business catering to corporate professionals. Key requirements include: - Incorporating the abbreviation "HHH" - Using the colors deep maroon or deep blue or black with a stony/gold. - Conveying a sense of trust and reliability - Crafting a design that reflects our premium offering - Deliverables: PDF, SVG, PNG, and EPS – Transparent formats The font style should match the brand description - elegant, professional, trustworthy, and reliable. Appropriate skills for this task will include experience in graphic design and corporate branding, with a portfolio that demonstrates your ability to create clean, professional logos. A solid underst...

I've recently made functional code SSR changes in my NextJS application. However, these updates have resulted in the experimental edge returning a 500 error. - Key Task: Your main responsibility will be to identify what's causing the issue and provide a solution for the error. Ideal skills and experiences for the job: - Proven experience in software debugging - Proficiency with...what's causing the issue and provide a solution for the error. Ideal skills and experiences for the job: - Proven experience in software debugging - Proficiency with NextJS and understanding of its functional code - Prior experience in handling 500 error issues I am anticipating swift rectification, as the error is affecting the application's performance. Appreciate responses from qualif...

I've recently made functional code changes in my NextJS application. However, these updates have resulted in the experimental edge returning a 500 error. - Key Task: Your main responsibility will be to identify what's causing the issue and provide a solution for the error. Ideal skills and experiences for the job: - Proven experience in software debugging - Proficiency with Nex...what's causing the issue and provide a solution for the error. Ideal skills and experiences for the job: - Proven experience in software debugging - Proficiency with NextJS and understanding of its functional code - Prior experience in handling 500 error issues I am anticipating swift rectification, as the error is affecting the application's performance. Appreciate responses from qualif...

I'm in need of an email flyer that will help me promote my business to other professionals. The flyer should be designed in a formal and professional tone, keeping in mind that it's targeted towards a business audience. Key points to consider: - I need a visually appealing design that will catch the readers' attention. - The content should be concise, clear and persuasive. - The flyer should be optimized for email delivery, ensuring that it looks good and functions well in most email clients. Skills & Experience: - Graphic design and email marketing - Proficient in understanding and targeting different audiences - Copywriting for promotional materials - Understanding of email design best practices - Experience in business-to-business marketing would be a plu...

I need someone to summarize market survey research data. This survey has been conducted to understand various aspects such as customer preferences, market trends, competitor performance, and consumer awareness. Specifics: - The summarized data should be presented in a format that's visually engaging and easy to understand, ideally through interactive dashboards or a PowerPoint presentation. - The key data points that need to be included are customer demographics, and any other data and metrics that are relevant based on the questions I've asked during the survey. Ideal candidates for this job should have experience in data interpretation, market research, and data visualization. The ability to create effective dashboards or PowerPoint presentations is crucial. Prior k...

I'm seeking skilled sales professionals to represent our software solutions in the online marketplace. Key Responsibilities: - Engage potential clients effectively through online channels. - Utilize excellent product presentation skills to showcase our software solutions. - Build and maintain strong relationships with clients. - Close deals efficiently and effectively. Ideal candidates should: - Be coachable. - A strong understanding of software solutions. - Proficiency in closing deals and building client relationships. - Have reasonable communication skills. - A positive attitude and a strong work ethic. If you have the right skills and a proactive approach to online sales, I would love to discuss this opportunity with you.

...awareness campaign on Instagram. You'll need to update our look on Instagram and post new content regularly aiming at the UK market. I'd like to try for a week. - **Target Platform:** The focus is solely on Instagram, ensuring the strategy is tailored to this platform. - **Campaign Goal:** The primary objective is to bolster brand awareness among professionals and entrepreneurs. - **Audience:** Understanding the target audience - professionals and entrepreneurs - is crucial. The campaign should resonate with this demographic, and the freelancer should be skilled at creating content that engages them. I need someone with a strong track record in social media marketing, particularly on Instagram. Experience in creating and implementing brand awareness campaig...

I'm looking for a highly skilled professional to assist me with my daily social media content writing and PowerPoint presentation creation. - The primary goal of the social media posts is to engage with the audience. Therefore, the content should be creative, engaging and relevant to the audience. - You will need to create daily social media posts that will resonate with our audience and encourage interaction. - In addition, you will be required to help with creating PowerPoint presentations for various business engagements. Ideal skills for this job: - Proficiency in copywriting and content creation for social media - Understanding of social media trends and engagement tactics - Experience in creating visually appealing PowerPoint presentations - Strong communication skills ...

I'm in need of a professional architect to make renders ( exteriors and interior , and for the masterplan) and design the final board presentation ( the project is a university project ) *important point * - You should have Revit 2024 (as the files were created in Revit 2024) - you should be professional in using Photoshop ( as you should design the board in photoshop) -You should use Lumion to make the renders. Your scope : 1) renders for 6 exterior , 3-4 interiors , and render for the masterplan 2) design the final presentation board.

I need a skilled, detail-oriented web developer to create a professional, informational website targeted toward professionals. As the main purpose of the site is to be informational, I'm specifically aiming to include the following: - An 'About Us' section: A detailed section that paints a clear picture of our brand and the services we provide. - Services: This section should clearly outline what we offer to our clients with easy navigation. - FAQs: Including a comprehensive, easy to understand FAQs section that addresses potential queries as they might arise. Ideal skills and experience should include: - Proven web development for professional audiences - Expertise in designing intuitive site navigation - Exceptional writing skills to help sculpt our ‘A...

I have a large Word document (57 pages / 8,046 words) that requires a meticulous conversion to HTML. It's imperative that this conversion maintains the document's original presentation. Key aspects for this project include: - The HTML output must mimic the original Word document's structuring and formatting. - Special attention has to be given to making it match exactly to the Word document. This includes font type, size and spacing. note there are images as well to be included. - It will need to be mobile friendly as such. - An excellent understanding of HTML, CSS and Microsoft Word is vital. - Strong experience in converting documents from Word to HTML is desired. Applicants should be proficient in working with detailed documents and exhibit a keen eye ...

I need a dynamic PowerPoint presentation designed to inform an audience of industry professionals. The target audience is highly experienced in the field, so the content should be tailored to their level of expertise. The main purpose of the presentation is to inform the audience, but I want the design to be highly interactive rather than just a series of static slides. It should engage the audience effectively and make complex information easily digestible. **Key Requirements:** - Design a highly interactive presentation - Tailored for industry professionals - Content aimed at informing the audience **Ideal Skills and Experience:** - Proficiency in creating dynamic PowerPoint presentations - Experience in designing for industry audiences - Understandi...

I'm looking to enhance my flyer promoting my product. The purpose of the flyer is to advertise the product or service specifically to business professionals. I'm envisioning a modern and sleek style for the design. Key Requirements: - Design a flyer that catches the eye of business professionals - Use modern and sleek design elements - Keep the audience in mind, aiming for a professional and appealing visual Ideal Freelancer: - Graphic designer with experience in professional design - Understanding of modern design trends - Familiarity with creating marketing materials for business audiences

...PowerPoint presentation for a business proposal to be presented to company executives. Key Requirements: - The presentation should be formal, well-structured and sleek. - It should effectively communicate the essence of the business proposal, highlighting its value proposition and potential benefits for the company. - Visual aids are welcome, but the overall tone must remain professional and suitable for executive level. - My current draft has 32 slides. Ideal Skills and Experience: - Proven experience in creating business presentations, especially for high level executives. - Strong understanding of business language and concepts. - Excellent design skills to craft a visually appealing presentation. Your assistance in this project will be crucial in ensuring th...

I'm seeking a proficient PowerPoint expert to fine-tune my presentation. The tasks entail: - Expert slide formatting: Your primary task will be to format the slides to enhance readability and visual appeal. - Slide layout designing: You'll be in charge of creating a layout that effectively communicates the information and is visually engaging. - Working with color schemes: I need your expertise in choosing and applying color schemes that align with the presentation's theme and mood. Ideal Skills: - Proficiency in Microsoft PowerPoint - Strong understanding of color theory - Creativity and an eye for design - Experience in corporate presentations Style Guide: The overall theme should be 'Professional and Corporate', thus it's essential that it m...