Amazon Product Listing Optimization

Looking for ongoing help for product listing optimization. Must have 2 years experience with Amazon Product Listing Optimization Must have 2+ years experience with Helium 10 & Jungle Scout Must provide samples of work and case studies Product Listing Optimization The following project focuses on the overall health of the product listing optimizations for our clients. Your account manager will review your individual product listings and detect the areas in which the listing may need optimization or may not be adhering to Amazon’s listing guidelines and/or best practices. These are the tasks you will need to be an expert in order to perform the taskwork to improve the quality of our client listings. KEYWORDS Perform Keyword Research For each product each of the following is analyzed to create a keyword list of up to 50 keywords: Search terms from Amazon marketing campaigns Helium 10 / Jungle Scout Keyword Reports Competitor Listing / ASIN Analysis Extract keywords and sort by relevance and popularity score Provide detailed keyword opportunity report to be reviewed and approved by client Listing Optimization (Title, Features/Bullets, Description, Back End Keywords, A+ Backend Keywords / Image href) Update listing content, following best practices to make the product not only indexable but trustworthy to humans interacting with the sales funnel. TITLES Write/update every title (where applicable) with relevant keywords and trust building verbiage, while maintaining brand tone. Each title adheres to Amazon character limits. Each title contains the most relevant keywords from initial keyword lists with compelling, sellable, and identifiable phrases. FEATURES Brand identity and unique selling propositions should be properly conveyed in features. Each feature to adhere to Amazon character limits. Each feature to be grammatically correct, spell checked, and properly punctuated. Keywords from initial keyword lists not allocated to item Titles to be included and used in highlighted capitalization when applicable. Capitalization to be used to highlight features and attributes in the user's peripheral vision. DESCRIPTIONS To be rewritten with any remaining keywords from original keyword lists (when created) when not used in Titles and Features. To be written for indexing purposes due to A+ Back End Keywords Upon analysis, back end keywords are limited to a maximum of 250 characters or 250 bytes Back end keywords to be added to each listing from original keyword lists (when created) where not used in Titles, Features & Descriptions. Back end keywords will be limited to the highest keywords and keyword phrases allowed in character limits. Back end keywords and phrases may not be repeated. If product has been live for more than 60 days, look into back options for misspellings and spanish keywords with high ranking potential A+ Backend Keywords / Image href For clients with Brand Registry and A+ Content, back end keywords written for each A+ image in module content. Back end keywords to be added to each listing from original keyword lists (when created) where not used in Titles, Features & Descriptions. Back end keywords will be limited to the highest keywords and keyword phrases allowed in character limits. Back end keywords and phrases may not be repeated. If product has been live for more than 60 days, look into back options for misspellings and spanish keywords with high ranking potential