Hai,
I am Google AdWords and Analytics certified professional to set up & manage your Google AdWords account. I have 4 years of experience in handing Google AdWords account with vast domain expertise.
I follow these procedures to improve your AdWords Sales:
1. Target Audience Analysis:
First, I analyse and understand your business objective. To improve ROI, I will be researching on these points:
> Who are your target customers?
> Where are they?
> What are they searching for? (To do Keyword Research)
> Best Strategy to acquire them?
2. Website Analysis:
Analyse your website structure to provide landing page suggestions, user experience, unique selling points, call to action etc....
Device compatibility testing on Desktop, Mobile and Tablet.
Competitor Analysis to find out target market, target keywords and user experience.
3. Campaign Structuring Analysis:
I look at your objective of AdWords Promotion and provide you long and short term branding/sales strategy. Accordingly, we can decide on suitable campaigns such as Search, Display, Re-Marketing and Call-Only. We can then discuss on Budget split-up based on Device, Location and Time based strategy. Google Analytics & Google Search Console will be linked for bench marking data analysis.
4. To further improve AdWords ROI:
Tune Keywords, Ads & Ad Extensions to Improve Ad Rank (CTR & Quality Score)
Search Term Analysis
Auction insight analysis
Bidding Analysis.
Deliverables:
Weekly Report indicating Budget spent & ROI