I am looking forward to individual/group/agency who can help in fundraising for my NGO.
Its for Pets/Animals.
SEO is Inhouse, so no requirement of that, only looking for PAID ADVERTISEMENT.
• How will you plan to run Facebook ads, Programmatic ads, Google Display ads or on 3rd party website ads E.g. book my show i.e. what are the critical areas of success in each of these.
• If you had to execute a programmatic buying campaign for my NGO to raise funds, how would you approach it step by step and what will be your creative strategy (not just creative idea, but also the no. of creatives that will be required etc., targeting, creative refresh etc., what are the key elements of programmatic buying to make a campaign a success)
• What will be your annual marketing calendar for Facebook and Programmatic if you have to spend INR 15 LAKHS and GETS AN ROI OF 3-TIMES. (Programmatic is a rather new area for us, we have not done it before, but we are roping in a world-class agency to run our programmatic and Facebook campaigns, we will deliver the creatives)
• How will you ensure that your targets are met, what systems/processes/reports you will put in place so that you over achieve your targets in this rather fertile market
• It would be really helpful if you can share a tentative sales plan from spends to traffic, to conversion to revenue and ROI for any display marketing activity
• Apart from Facebook, Programmatic, what are the other media you would choose to run a successful fundraising campaign and what will be your strategy