Hi, I'm Rashid; I've spent close to 10 years in Marketing and Sales Operations, with a strong emphasis on B2B Enterprise Software, SaaS Technology Start-ups and E-commerce.
During that time, I utilized my degree in Economics to become intimately familiar with the 3 main "heartbeats" of business:
1. Customer Acquisition & Lead Generation (Achieved by conceptualizing and implementing an Inbound Marketing Process, paired with data-driven Content Strategies)
2. Month-over-Month Growth; most easily and accurately measured by Scalable and Repeatable "Smarketing" processes (Achieved by leveraging Marketing Automation Tools with a continual focus on optimizing the qualification process by evaluating real-time data, such as customer behavior, trigger points, etc)
3. Revenue-Centric Metrics, such as Customer Lifetime Value, Customer Retention Rates, and Net Profit Margins (Achieved through custom-built tech stacks, which we'll refer to as CRO Technology)
Over the last few years, I've become one of the most frequently sought-out Marketing Technologist, Inbound Marketing, and Digital Content specialists across the United States, Australia, Canada, and New Zealand. My exclusive contracts combine empirical data with previous customer lifecycle data and use varying automation stacks in an attempt to identify and then optimize the dips in metrics.
Looking forward to working with you.
Thank You
Rashid