Hi, cloud based s/w aka Saas application gave to have a different promotional approach. IMHO, for your clinical drug trial system, your audience will be the B2B clients. the medicine manufacturers, and inventors, so beside google adwords, we shall also use Linkedin Ads, since it will be far relevant medium to reach our target audience.
i can setup your ads and can generate reports and analytics both, to understand how our audience is dealing with our campaign.
beside this, if you have some industry specific properitery articles, or media reports then we can use those too for our ad campaigns, because they will proove us industry thought leaders, and the sales process will go smooth.
what do you think? can we have a chat on this sometime today or tomorrow?
Best, Gaurav