Marketing Report

Prepare a report on the basis of the textbook and the information on the web, business journals, company reports, media etc. with regard to the company, the industry, customers, competitors, collaborators and the environment. The company should not be contacted in any case. Your report should include the following sections: 1. Executive summary An executive summary should provide all the information your company’s executives need to make a decision without reading the rest of the plan. The executive summary should be less than one page long; ideally, it should be about a half page long. 2. Business challenge In the “business challenge” section of the plan, describe the present offering and provides a brief rationale for why the company should invest in a change. In other words, why is the new offering needed? What is the present value equation and how do you propose to add value through your new strategy? 3. The strategy This section of the plan details the strategy your organization will use to develop, market, and sell the offering. This section is your opportunity to create a compelling argument as to what you intend to do. a) Describe the product/market strategy you have chosen. If you have chosen a new target market segment, describe it in detail. b) The offering Provide detail on the features and benefits of the offering. Draw the diagram of core and augmented product and proposed changes. c) The Communication Plan How do you propose to communicate to your target market? How will the offering be launched? In addition to the announcement of the new product/startegy, the communication plan has to specify how ongoing customer communications will be conducted. You can outline the product’s advertising strategies, event strategies, and sales strategies. d) Distribution This section should answer questions about where and how the offering will be sold. Who will sell it? Who will ship it? Who will service and support it? 4. Conclusion In the conclusion, repeat the highlights. Summarize the target market, the offer, and the communication plan. Your conclusion should remind the reader of all the reasons why your plan is the best choice. Company Name will be shared after bid selection. Length: 1200 to 1500 words (excludes references and appendices) There are more project reports to be submitted. If you provide a good report at a lower price, more projects may be awarded to you.