I need an analytics tool to generate the information from our systems. It is for a mobile ad network. Some of the report options that admob deliver include iphone (or any other device) distribution, geography distribution, handset data, etc, for the purposes as stated in their comment below,
It should be very similar to the analytics system at admob.com. You can register and login here to see their system [login to view URL] You can see the demos, etc
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we may actually be able to leverage an open source analytics package to build this off of to save time. I know of a couple of robust ones that we should be able to modify and extend for the purposes of this project
Clearly the standard client reporting is available to them as they log on to their reporting, such as earnings, impressions, ctr, etc.
I'd imagine therefore that the design would need a fairly simple data warehouse that stores all data (existing online traffic data, plus an area for information feeds from carriers regarding handsets, etc), plus we would also need a fairly flexible and friendly data mining tool so we can draw out information.
There should be analytics for user and also a way for us to data mine and create our own pdf reports, etc.
The estimate therefore should cover the following
1. Data warehouse and data mining tool
2. Analytics section for site
We will build on top of a system I already have.