Decrease our website loading time

Google Adwords disapproved our ads because the loading time of our landing page ([login to view URL]) was too slow. So we need to decrease the loading time for that particular page and the website ([login to view URL]) as a whole. 1) This may require you to reduce page weight by manually compressing all jpg, png images + creating device oriented images for better mobile loading speed . 2) Compress resources with Gzip 3) Minify code and other resources - css + js verification 4) Leverage browser caching with WP caching plugin 5) Eliminate render blocking Javascript and CSS in above the fold content 6) Avoid Landing page redirects 7) Load visible content before CSS and JS files 8) Script reducing: We have to pick which code helps and which code doesn't need to be loaded. In decreasing our site load time and reducing the number of requests from the server, we will be able to get our ads back on Google, which will help tremendously with our overall SEM strategy. By speeding up our website loading time, we can recover a 32% estimated visitor loss. The following recommendations can reduce loading time by 5-10 seconds