The Importance Of Marketing In Today’s World
The brain of every business is the finance department, body is the product offered (predictor servics), the heart is the marketing department of the organisation which pumps oxygen and the needed nutrients to all other body part. Unlike the good old days, marketing no more deals in the communication of the product to the consumers. All activity is now found in every aspect of the business. One isn't allow to turn a blind eye to the significance of marketing as marketing fuels both the external and internal activities of the business today.
Today, large and small-scale, global and local, innovative and traditional, public and private, everyone is competing for the same market. Companies now realized the power of holistic approach to marketing to create and maintain a desirable demand, reputation, and competition. The role of marketing is quite diverse.
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